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Sangeetha Maliakal

@sangeethamaliakal

Message

Senior content strategist and marketing leader who transforms brand storytelling into measurable engagement.

India

Message

What I'm looking for

I seek a senior content or brand role where I can lead storytelling, manage cross-functional stakeholders, drive measurable engagement, and scale creative operations.

I am a results-oriented marketing professional with 10 years of experience crafting content strategies for high-profile brands such as Levi's and Corona. I specialize in translating brand requirements into creative work across advertising, film production and core brand teams.

At AB InBev I led content strategy for Super Premium portfolios, drove follower acquisition and engagement for marquee brands, and managed stakeholder relationships across Brand and Trade Marketing while overseeing creative delivery for tier-1 festivals.

My background spans agency and in-house roles where I led campaign strategy, production coordination, PR and influencer initiatives, and evaluated campaign performance to tie creative work to business outcomes.

Experience

Work history, roles, and key accomplishments

Senior Content Strategist

AB InBev

Jan 2023 - Mar 2025 (2 years 2 months)

Spearheaded content strategy for the Super Premium portfolio including Corona and Hoegaarden, driving follower acquisition and engagement for marquee launches and festival activations while ensuring timely delivery and agency onboarding.

Content Strategy Project Management Stakeholder Management Content Amplification Campaign Management Team Leadership

Senior Account Manager

Virtue Worldwide

Oct 2022 - Dec 2022 (2 months)

Managed daily creative operations for spirits and lifestyle brands (Johnnie Walker, Black & White, Black Dog, Fastrack), and supported the launch of Walkers and Co platform and the 'Keep Walking' brand film.

Account Management Campaign Execution Film Production PR

Assistant Marketing Manager

Levi Strauss & Co.

Jan 2019 - Oct 2020 (1 year 9 months)

Developed content strategies and led operations for seasonal campaigns, including the 2020 Deepika Padukone launch, driving influencer-led PR and measuring campaign impact on business outcomes.

Content Strategy Campaign Management Influencer Marketing PR Operations

Associate Producer

Thinkpot Films

Nov 2017 - Dec 2018 (1 year 1 month)

Supported production as line/associate producer on local projects including Google - India Inspires India, handling budgets, pitches and post-production coordination to meet multi-channel delivery formats.

Production Coordination Line Producing Budgeting Project Management Post Production Liaison Client Communication Film Production

Associate Producer

Hanzo Films

Oct 2016 - Oct 2017 (1 year)

Assisted in production of brand films, acted as agency liaison and supported business development; managed international shoots for clients including HSBC and Dalmia Cement.

Production Coordination Liaison International Shoot Management Business Development Budgeting Film Production Stakeholder Management

Brand Associate

Leo Burnett Orchard

May 2015 - Sep 2016 (1 year 4 months)

Collaborated on major national campaigns for Amazon.in, managing creative deliveries and aligning work with strategic objectives during a key growth period for the client.

Brand Management Creative Delivery Campaign Management Client Servicing Project Management Team Collaboration Advertising

Account Executive

J Walter Thompson

Jul 2013 - Apr 2015 (1 year 9 months)

Led account management for Louis Philippe and Kingfisher Strong, launching LP Jeans sub-brand and supporting category research for a Nike women's pitch to inform creative strategy.

Account Management Client Servicing Market Research Stakeholder Engagement Advertising