Open to opportunities

Melanie Anderson

@melanieanderson

Message

Dynamic marketing and communications expert

United States

Message

What I'm looking for

Seeking a challenging role that leverages my expertise in marketing and communications to drive business growth and customer engagement.

As a seasoned marketing professional with 15+ years of experience, I have a proven track record of building and strengthening customer engagement through innovative communication strategies. With a strong background in leading integrated, multi-channel campaigns and brand management initiatives, I excel at collaborating cross-functionally and driving data-informed decisions.

Throughout my career, I have developed and executed internal communications strategies, managed marketing research plans, and presented key campaign recaps and strategic updates to leadership. My expertise in improving the customer experience and developing strategies that support brand advocacy and organizational growth has earned me recognition for outstanding team performance.

I am a dynamic and results-driven marketing expert with a passion for driving business growth and customer engagement. With a strong foundation in analytical skills, brand management, and strategic thinking, I am confident in my ability to make a significant impact in any organization.

Experience

Work history, roles, and key accomplishments

Senior Manager, Internal Communications

Innovation Refunds

Nov 2022 - Aug 2023 (9 months)

Developed and executed internal communications strategy for a 1,000-employee organization, aligning messaging with business objectives during key company transitions and promotional periods.

Internal Communications Executive Communication Social Media Cross Functional Collaboration

REALTOR

RE/MAX

May 2016 - Nov 2022 (6 years 6 months)

Launched a personal brand and multi-channel marketing campaigns, driving a 25% increase in sales and repeat business through consistent customer engagement strategies.

Multi channel Marketing Customer Engagement Digital Marketing CRM

Sales Advisory Manager/Business Communication Manager

Wells Fargo Home Mortgage

Apr 2014 - Aug 2015 (1 year 4 months)

Led the development and execution of marketing and communication strategies for large-scale operational transformations, influencing both short-term promotional initiatives and long-term business goals.

Marketing Strategy Communication

Business Process Consultant/Communications Manager

Wells Fargo Home Mortgage

Jul 2011 - Apr 2014 (2 years 9 months)

Spearheaded a project to rewrite over 600 customer-facing paragraphs, driving brand consistency and ensuring clarity resulting in a significant improvement in both employee and customer experiences.

Customer Experience Marketing Research Analytics

Vice President, Global Marketing

Wells Fargo Financial

Oct 2008 - Nov 2010 (2 years 1 month)

Led global marketing campaigns across the US and Canada, developing integrated, cross-channel strategies that increased brand awareness and customer engagement.

Marketing Brand Awareness Customer Engagement