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Kristin McCabe

@kristinmccabe

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I've built growth systems and scaled DTC revenue from under $1M to over $10M.

United States

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What I'm looking for

I'm looking to lead growth and marketing as a connected operating system, using CAC/LTV economics, trusted performance reporting, and cross-functional alignment to scale revenue and develop high-accountability teams.

I've owned the full marketing operating layer at Christopher Radko, connecting paid acquisition, lifecycle marketing, retention, analytics, and brand into one growth system. I helped scale annual revenue from under $1M to over $10M through performance-led budget allocation and channel decisions.

I stay close to Meta Ads, Google Ads, Amazon Advertising, and Klaviyo lifecycle programs while building the KPI infrastructure behind traffic, conversion, AOV, CAC, retention, channel ROI, and informal LTV:CAC. I built a Subscribe & Save retention program and reporting cadence that gave leadership an actionable view of performance.

I've led marketing in FDA-regulated consumer products at Astavita and partnered across marketing, merchandising, operations, and finance. I hire, coach, and performance-manage teams and agency partners while keeping accountability focused on high-impact work.

Experience

Work history, roles, and key accomplishments

Vice President of Ecommerce & Operations

Christopher Radko

Jan 2022 - Jun 2026 (4 years 5 months)

Owned the full marketing operating layer for a national consumer brand, scaling revenue from under $1M to over $10M annually. Managed paid acquisition, lifecycle marketing, retention, analytics, and brand as one connected system.

CAC LTV Economics Meta Ads Google Ads Amazon Advertising Klaviyo Email And SMS Lifecycle Subscribe and Save KPI Dashboards Team Leadership FDA Regulated Marketing

Director of Ecommerce

Christopher Radko

Feb 2019 - Jan 2022 (2 years 11 months)

Owned digital growth strategy and channel performance across website, marketplace, email, and promotional programs. Built reporting frameworks connecting marketing activity to revenue performance and customer behavior.

Digital Strategy Ecommerce Reporting Frameworks Customer Journey Conversion Rate Optimization Retention Marketing ROI

Ecommerce Digital Marketing Manager

Christopher Radko

Feb 2018 - Feb 2019 (1 year)

Executed digital marketing campaigns across email, onsite, and social channels, analyzing performance to improve conversion and ROI.

Digital Marketing Email Marketing Social Media Conversion Rate Optimization ROI Analysis

Marketing Manager

Astavita

Mar 2017 - Mar 2018 (1 year)

Led marketing programs for an FDA-regulated nutraceuticals/supplements brand, operating within compliance requirements while driving digital campaigns and customer engagement.

FDA Regulated Marketing Digital Campaigns Customer Engagement Compliance