
CJ Coffaro
@cjcoffaro
I help leadership teams turn marketing investment into profitable, measurable growth.
What I'm looking for
Through Clear Strategy, I partner with founders and executive teams to diagnose growth constraints, evaluate investments, and build operating plans that connect marketing to revenue, profitability, and customer acquisition.
I previously led marketing for Chai Vision’s seven-brand portfolio, supporting $150M+ in annual omnichannel revenue and eight-figure media investment. I’ve owned DTC P&L for a Shopify business generating $3M–$5M monthly, managed major Meta and Google budgets, and bring regulated-market experience spanning legal services, banking, healthcare, and enterprise partnerships.
Experience
Work history, roles, and key accomplishments
Fractional CMO & Growth Advisor
Clear Strategy
Jan 2017 - Present (9 years 8 months)
Founded and leads a growth advisory practice partnering with founders and executive teams to diagnose growth constraints, evaluate investment priorities, and translate strategy into operating plans, KPIs, budgets, and decision frameworks. Assesses channel performance, agency effectiveness, attribution quality, and reporting integrity before recommending additional spend.
Education
Degrees, certifications, and relevant coursework
Columbia Business School
Executive Education, Digital Marketing
2019 - 2019
Completed executive education in digital marketing, focusing on customer engagement, social media, planning, and analytics.
University of California, Berkeley
Bachelor of Arts, Philosophy
2010 - 2010
Earned a Bachelor of Arts in Philosophy with a concentration in Communications and Rhetoric.
Availability
Location
Authorized to work in
Website
clear-strategy.comSalary expectations
Job categories
Skills
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