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CJ Coffaro

@cjcoffaro

I help leadership teams turn marketing investment into profitable, measurable growth.

United States
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What I'm looking for

I'm looking to help leadership teams make better growth, investment, attribution, agency, and customer-acquisition decisions, particularly in legal and other regulated, trust-sensitive markets.

Through Clear Strategy, I partner with founders and executive teams to diagnose growth constraints, evaluate investments, and build operating plans that connect marketing to revenue, profitability, and customer acquisition.

I previously led marketing for Chai Vision’s seven-brand portfolio, supporting $150M+ in annual omnichannel revenue and eight-figure media investment. I’ve owned DTC P&L for a Shopify business generating $3M–$5M monthly, managed major Meta and Google budgets, and bring regulated-market experience spanning legal services, banking, healthcare, and enterprise partnerships.

Experience

Work history, roles, and key accomplishments

Clear Strategy logoCS
Current

Fractional CMO & Growth Advisor

Clear Strategy

Jan 2017 - Present (9 years 8 months)

Founded and leads a growth advisory practice partnering with founders and executive teams to diagnose growth constraints, evaluate investment priorities, and translate strategy into operating plans, KPIs, budgets, and decision frameworks. Assesses channel performance, agency effectiveness, attribution quality, and reporting integrity before recommending additional spend.

Education

Degrees, certifications, and relevant coursework

Columbia Business School logoCS

Columbia Business School

Executive Education, Digital Marketing

2019 - 2019

Completed executive education in digital marketing, focusing on customer engagement, social media, planning, and analytics.

University of California, Berkeley logoUB

University of California, Berkeley

Bachelor of Arts, Philosophy

2010 - 2010

Earned a Bachelor of Arts in Philosophy with a concentration in Communications and Rhetoric.

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