Looking for a job

Tanna Johnson

@tannajohnson

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I build marketing organizations and growth systems that scale consumer brands and revenue.

United States

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What I'm looking for

I'm looking to lead brand, growth, ecommerce, and commercialization for a high-growth consumer organization where I can align teams, systems, and investment around measurable revenue and customer outcomes.

At Isagenix, I lead marketing for a global wellness brand across North America and international markets, overseeing a 30+ person organization, integrated go-to-market execution, ecommerce operations, CRM, and a $4.3M+ budget. I connect marketing priorities to revenue, margin, portfolio, and enterprise goals alongside the CEO and C-suite.

I've scaled businesses from $10M to $25M and helped grow another from $80M to $340M. Through Chaptr Agency, I delivered 710% revenue growth for a client in six months and increased repeat purchase rates by 30%+ through brand, acquisition, and lifecycle transformation.

Experience

Work history, roles, and key accomplishments

Current

VP of Marketing

Current

Isagenix

Aug 2025 - Present (1 year 1 month)

Lead marketing for a global wellness brand, overseeing brand growth, customer experience, and commercial execution across North America and international markets. Manage a $4.3M+ marketing budget and lead a 30+ person integrated marketing organization.

Marketing Strategy Brand Management E Commerce Operations CRM Lifecycle Marketing SEO Digital Optimization Budget Management Leadership KPI OKR Definition Go To Market Product Marketing

Fractional CMO

Chaptr Agency

Aug 2019 - Aug 2025 (6 years)

Built a portfolio CMO practice serving founders and leadership teams across high-growth consumer brands, acting as an embedded executive across brand, growth, and commercialization. Delivered 710% revenue growth for a key client within six months.

Brand Strategy Growth Strategy Customer Acquisition Lifecycle Marketing Retention Loyalty Programs Email Marketing SMS Marketing Community Building Ecommerce Content Marketing CRM Campaign Architecture Leadership

VP of Marketing

Direct Cellars

Nov 2017 - Jul 2019 (1 year 8 months)

Led global marketing strategy and international expansion for a direct-to-consumer wine subscription business. Scaled revenue from $10M to $25M in under two years and expanded the VIP Customer Program from 2K to 20K+ members.