Open to opportunities

Herb Jones

@herbjones

Message

Growth-focused marketing leader driving data-led D2C and subscription growth.

United States

Message

What I'm looking for

I seek senior marketing leadership or fractional CMO roles where I can drive measurable full-funnel growth, modernize martech, and build high-performance teams in D2C, subscription, or franchise businesses.

I am a marketing leader with 15+ years scaling founder-led and VC/PE-backed D2C brands through customer-focused growth marketing, martech modernization, and measurable media optimization. I led marketing at Fracture from early-stage through a private equity acquisition, growing revenue 36× to $30M+ while building analytics, CRM automation, and a high-performing team.

As a founder and fractional CMO, I advise and execute GTM, acquisition, retention, and CRO programs for startups, franchises, and service brands—delivering outcomes like 2.5× conversion lifts, 94% pre-launch sell-through, and marketing transformations that resolve attribution and upgrade martech. I combine a full-funnel mindset with hands-on analytics, creative strategy, and cross-functional leadership to turn marketing into a predictable growth engine.

Experience

Work history, roles, and key accomplishments

Current

Founder & Fractional CMO

Current

Jones Growth Consulting

Jan 2023 - Present (3 years 5 months)

Advise and execute growth strategies for DTC, subscription, wellness and franchise clients, delivering pre-launch GTM that achieved 94% sell-through and persona-driven CRO frameworks that improved conversion 2.5×.

Growth Strategy Meta Ads Google Ads CRO Klaviyo GTM Analytics

VP of Marketing

Digital Brands

Jan 2024 - Jan 2025 (1 year)

Led marketing transformation from SEO-led publishing to brand-first, community-driven growth across five brands, launching 30+ social profiles and managing cross-platform content and acquisition on Meta, TikTok and LinkedIn.

Content Strategy Social Media Meta Ads LinkedIn Ads Analytics Martech Audience Development

Interim CMO

Home Décor Brand

Jan 2022 - Jun 2022 (5 months)

Realigned marketing to prioritize retention and paid/organic social during a critical H2 pivot, managing a $10M annual budget and restoring revenue momentum via agile workflows and campaign calendar implementation.

Retention Strategy Paid Social Organic Social Budget Management Agile Marketing Campaign Planning Analytics

Fractional Head of Growth

CAST Jewelry

Jan 2021 - Jan 2022 (1 year)

Supported DTC launch by building marketing infrastructure (GA4, GTM, Meta/Google Ads, Klaviyo) and launching promotional and retention campaigns to establish initial customer acquisition and lifecycle flows.

GA4 Google Tag Manager Meta Ads Google Ads Klaviyo DTC Marketing

Chief Marketing Officer

Fracture

Jan 2013 - Jan 2021 (8 years)

Led marketing through 7 years of rapid DTC growth to $30M+ revenue and a successful PE exit, scaling spend from $250K to $11M, growing revenue 36×, and building a 14-person marketing organization while improving NPS >8.5.

DTC Marketing Linear TV Shopify Lifecycle Marketing Klaviyo Marketing Analytics Team Leadership