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Kristina Tsvetanova

@kristinatsvetanova

HR Data Strategist combining high-level vision with hands-on technical experience to help organizations make the most of people data

Austria

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People Analytics professional with a 6-year track record of transitioning HR functions from manual, ad-hoc reporting to scalable, cloud-based Business Intelligence and analytics ecosystems. HR data strategist experienced in navigating complex global stakeholder landscapes to secure buy-in for large-scale transformations. Over 8 years of experience delivering actionable insights across the employee lifecycle. A dedicated champion for HR data culture, focused on scaling and strengthening data literacy and democratizing access to workforce insights to drive evidence-based decision-making.

Experience

Work history, roles, and key accomplishments

People Analytics Manager

Hiab

Jan 2025 - May 2026 (1 year 4 months)

Designed and executed a long-term People Analytics vision and strategy, developed a Global People Data Governance framework, and led the transition to a cloud-based People Analytics infrastructure. Expanded the global HR BI offering to 20+ scalable BI solutions and cultivated data-driven ways of working.

Google Cloud Platform BigQuery SQL Looker Qlik Sense Connected Sheets Gemini Vertex AI Google Apps Script Data Governance KPI development Data Storytelling

People Analytics Specialist

Hiab

Feb 2020 - Dec 2024 (4 years 10 months)

Drove the initial implementation of the global People Analytics framework, transformed legacy manual reporting into a scalable cloud-based ecosystem, and designed and deployed a suite of 15+ Looker Studio and QlikSense dashboards. Headed up the HR BI & Analytics sub-stream for the Kalmar demerger from Cargotec.

BigQuery Looker Qlik Sense Tableau Data Pipelines Data Visualization Data Literacy Project Leadership

HR Process Specialist

Cargotec

Dec 2017 - Jan 2020 (2 years 1 month)

Designed, mapped and continuously improved operational global HR processes, implemented and delivered monthly HR reporting, and participated in the transition of countries' HR operations to the business services center. Developed and coordinated the implementation of the robotic process automation (RPA) roadmap for global HR processes.

Process Mapping HR Reporting Robotic Process Automation Data Storytelling Training

HR Partner / HR Specialist

Ubisoft

Apr 2016 - May 2017 (1 year 1 month)

Developed and implemented learning and development action plans, supported managers throughout the performance management process, and performed recruitment and onboarding for assigned teams. Acted as the go-to person for HR questions.

Learning and Development Performance Management Recruitment Onboarding Coaching

Advisor, People and Change Group, Management Consulting

KPMG International

Aug 2013 - Apr 2016 (2 years 8 months)

Took part in recruitment and HR and Management Consulting projects, contributing to 4 large-scale HR process mapping and optimization projects.

HR Consulting Process Mapping Recruitment

Recruiter

Horizons Bulgaria

May 2012 - Jul 2013 (1 year 2 months)

Supported or led recruitment projects for external positions in various industries, including retail, electronics, finance and IT.

Recruitment Sourcing Interviewing

Education

Degrees, certifications, and relevant coursework

KU Leuven

Master of Science, Business Economics

2010 - 2011

Grade: Magna cum laude

Master of Science in Business Economics with a major in Managerial Economics and Strategy and a minor in International Business. Graduated Magna cum laude.