Maria Alejandra Moreno Aguirre

Designed and launched 'From 0 to AI Expert' webinars with internal experts to drive AI-based process improvement projects, awarding $500 to the best business case.

Acted as trusted advisor to leaders guiding talent calibration, biannual talent reviews, succession planning, and organizational design. Redesigned talent reviews, achieving 30% reduction in session time; co-created development plans lifting adoption from 53% to 89%.

Designed and led end-to-end onboarding for 80+ new joiners achieving NPS 84; administered the proprietary HR SaaS platform managing learning plans for 250 employees.

Managed end-to-end recruitment across Logistics, Marketing, and Communications; led the Supply Trainee Programme, expanding university partnerships by 42.8% year-over-year.

Developed an AI-powered centralized tool (Cursor) for Zara store managers across Europe, transforming absenteeism data into actionable recommendations. Winner of the Best Final Corporate Project award of the Master.

Diagnosed organizational HR needs and designed an AI-powered people platform (Google AI Studio and Cursor) centralizing talent pool management, EVP tracking, and labor market intelligence with defined success metrics.

Led a change management diagnostic through structured interviews with frontline workers to identify adoption barriers and engagement gaps; designed pragmatic interventions with a knowledge transfer framework and 5 success metrics.

Pursuing a Master in Talent Development & HR, expected to complete in July 2026.

Completed a Bachelor's degree in Psychology in December 2020.