
John Latham
@johnlatham
I've grown sales, retention, and customer relationships across fitness, health club, and telephone sales.
What I'm looking for
I've driven high-volume telephone sales at ISSA LLC, helping support growth from roughly $30 million to $80 million annually. I ranked in the top three in 2020, regularly met or exceeded goals, and used active listening, tailored solutions, follow-up, and CRM records to build repeat business.
Across Fitness Forever PT, Gold's Gym, Anytime Fitness, BodyWorks, and L.A. Fitness, I've built teams, closed memberships and personal training, grown recurring revenue, and improved retention. I've managed up to 75 trainers and managers, recruited and trained staff, launched marketing campaigns, and delivered strong sales results across multiple fitness locations.
Experience
Work history, roles, and key accomplishments
Sales Advisor
ISSA LLC
Sep 2019 - Sep 2025 (6 years)
Handled 100% telephone sales, contributing to explosive growth from $30M to $80M annually. Consistently met and exceeded goals, ranking top 3 in 2020.
Manager/Owner
Fitness Forever PT
Oct 2018 - Mar 2019 (5 months)
Managed fitness business, generating over $10,000 in gross revenue in the first month. Launched weight loss boot camp, selling over 50 memberships in one month using Facebook ads.
Built a $7,000 draft from personal sales in less than 60 days, grossing over $14,000 monthly. Achieved 60% close ratio on personal training assessments and 80% on walk-ins.
Manager of Personal Training
Anytime Fitness
Oct 2015 - Feb 2017 (1 year 4 months)
Managed personal training across three fitness centers, hiring and training over 20 trainers. Increased bottom line revenue by over $10,000 in the first 60 days and grew PT gross to over $30,000 monthly.
Top sales person in quarter for region, winning trip to Hawaii. Made over $30,000 in one month from personal sales, working with landowners and contractors to build properties from raw land to final loan inspections.
General Manager and Sales Consultant
Rollin Homes
Managed sales, processed loans, ordered services, attended closings, scheduled deliveries, and valued trade-ins. Sold land home packages with FHA and chattel loans.
Corporate VP Director
BodyWorks
Managed 75 trainers and managers, recruiting 45 managers and trainers. Grew EFT base to $95,000 in less than 4 months and turned around 5 clubs in less than 45 days.
Travel Team Member
Custom Built PT
Traveled with corporate team opening locations and growing EFT, setting the tone for new locations.
Personal Training Developer
Premier Health Clubs
Developed personal training department and performed client training. Pioneered a new method for monthly EFTs, created referral business, and achieved numerous client testimonials with before/after photos.
Manager
Custom Built PT
Managed three clubs simultaneously, training staff to become producers. Achieved a one-month sales record of $70K in contracts and $20K in cash.
Managing Partner
Fitness Forever Boot Camp
Managed outdoor fitness boot camp and personal training business, providing group instruction, client consultations, and marketing. Responsible for client retention.
Manager/Trainer
Body of Change, Inc
Managed and trained a team of 30 people, maintaining customer satisfaction and achieving a sales record for Toco Hills location at $25K in invoices during one period.
Mortgage Broker
CHL Financial
Processed loans and built client trust, achieving 100% customer satisfaction.
Mortgage Broker
Lowe's Mortgage
Processed all Internet leads and built a referral base as a mortgage broker.
Sales Manager
L.A. Fitness
Managed health club membership sales, leading sales for over 6 months out of 120 locations nationwide. Grossed over $420K in memberships during first year, maintaining 120% of sales quota.
Education
Degrees, certifications, and relevant coursework
John hasn't added their education
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