Open to opportunities

Krispin Fernando

@krispinfernando

Message

I build data-informed digital campaigns and customer experiences that grow brand visibility, engagement, and adoption.

India

Message

What I'm looking for

I'm looking to build data-informed digital campaigns, brand experiences, and customer journeys where content, analytics, and AI-driven insights improve engagement and adoption.

At Comcast India, I manage end-to-end product trial campaigns that improve customer experience, engagement, adoption, and ROI across global projects. I use customer feedback, analytics, and Generative AI tools including Co-pilot and Gemini to refine communications and accelerate asset ideation cycles by 30%.

Previously, I led branding, corporate communications, social content, rebranding, and website experience initiatives at Aspire Systems, Inspirisys Solutions Limited, and CML Media Software. I create polished multi-channel content across social, web, email, video, and photography, combining Adobe Creative Cloud, CMS tools, CRM insights, SEO, and campaign analytics to build consistent brand experiences.

Experience

Work history, roles, and key accomplishments

Current

Senior Analyst – Product Trial & Customer Experience

Current

Comcast India

Jan 2023 - Present (3 years 7 months)

Managed end-to-end campaigns for product trial programs, optimizing customer experience and engagement. Leveraged data analytics and feedback to improve trial performance and ROI.

Customer Experience Data Analytics Generative AI Gemini Content Strategy Cross Functional Collaboration Campaign Management

Executive – Branding & Corporate Communications

Aspire Systems

Jan 2021 - Dec 2023 (2 years 11 months)

Executed multi-channel digital marketing campaigns to boost brand visibility. Produced visual and written content end-to-end using Adobe Creative Cloud and tracked analytics to optimize performance.

Digital Marketing Social Media Content Creation Adobe Creative Cloud Campaign Analytics Branding Corporate Communications

Executive – Digital Marketing

Inspirisys Solutions Limited

Jan 2018 - Dec 2021 (3 years 11 months)

Led branding and digital marketing initiatives, including global rebranding and website enhancements. Managed social media and email content using Buffer and Sendy, and applied CRM insights to improve engagement.

Digital Marketing Branding Social Media Management Buffer CRM Content Strategy Website Management

Content Specialist

CML Media Software Private Limited

Jan 2015 - Dec 2017 (2 years 11 months)

Owned end-to-end content creation, social media management, and website content using SEO best practices. Wrote and designed marketing collateral and email campaigns, and managed CMS updates.

Content Creation Social Media Management SEO Email Marketing CMS HTML CSS PHP