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kinchit peswani

@kinchitpeswani

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Data-driven Consumer Insights & Market Research Professional with 8 years experience.

India

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What I'm looking for

I am looking for a role that allows me to leverage my research skills in a dynamic environment, focusing on consumer behavior and market trends to drive strategic decisions.

I am a data-driven and strategic Consumer Insights & Market Research Professional with over 8 years of experience. My expertise lies in conducting both qualitative and quantitative research, enabling me to translate data into valuable business insights. I excel at spotting market trends and strengthening brand positioning through effective survey design, focus groups, and in-depth interviews.

Throughout my career, I have successfully impacted decision-making processes by leveraging consumer behavior insights. My role as a Sr. Executive in Digital Marketing at Sarjak Container Lines has allowed me to implement comprehensive strategies that resulted in significant increases in digital presence and campaign ROI. I am passionate about storytelling through data visualization, ensuring that insights are not only actionable but also compelling.

Experience

Work history, roles, and key accomplishments

Current

Sr. Executive Digital Marketing

Current

Sarjak Container Lines Pvt Ltd

Feb 2023 - Present (2 years 5 months)

Successfully built and implemented comprehensive digital marketing strategies, achieving a 15% month-on-month increase in digital presence. Managed UI/UX and content improvements while adhering to SEO and ASO best practices, resulting in enhanced online user experiences and improved search rankings.

Digital Marketing SEO ASO Paid Marketing Google Ads Social Media Marketing Content Creation Analytics

Current

Sr. Product Research Analyst

Current

Arcon Container Pvt Ltd

Conducted in-depth competitor analyses to understand market behavior, leading to improvements in strategic initiatives. Managed product launches, developing strategies that resulted in a 35% increase in lead generation and a 20% uplift in conversion rates.

Competitor Analysis Market Research Product Launch Lead Generation Conversion Rate Optimization User Experience Data Visualization

Sr. Research Analyst

CavinKare Pvt Ltd

Dec 2021 - Jan 2023 (1 year 1 month)

Led consumer research for new product development across food, skincare, and hair care, managing all phases from questionnaire design to data analysis. Executed retail audits using Nielsen and Kantar datasets, and conducted thorough assessments of packaging design, functionality, and shelf appeal.

Consumer Research Product Development Data Analysis Media Evaluation Retail Audits Qualitative Research Quantitative Research

Research Executive

Projects Today India

Jan 2020 - Nov 2021 (1 year 10 months)

Executed extensive primary and secondary research efforts aimed at collecting exclusive insights on both upcoming and ongoing projects across various critical sectors. Prepared thorough reports focusing on specific industries and sectors, analyzing data to extract actionable insights and identify trends.

Primary Research Market Analysis Data Collection Report Writing Trend Analysis

Marketing Intern

Swan Solution & Services Pvt Ltd

May 2019 - Jul 2019 (2 months)

Formulated efficient and intuitive marketing strategies that align with business objectives and market demands. Managed and optimized paid advertising campaigns on platforms such as Google and LinkedIn to maximize reach and engagement.

Marketing Strategy Social Media Marketing Event Management Lead Generation Market Research Paid Advertising

Marketing Intern

Larsen and Toubro Realty Ltd

Apr 2018 - Aug 2018 (4 months)

Performed extensive primary and secondary research to understand market needs and dynamics within the real estate sector. Managed all aspects of advertisement production for the L&T Realty Emerald Isle Phase 1 project, overseeing end-to-end operations.

Primary Research Competitor Analysis Layout Design Advertisement Production Market Research

Sales & Marketing Executive

Anand Arc Pvt Ltd

Apr 2016 - Jun 2017 (1 year 2 months)

Conducted a thorough market survey to identify potential customer segments and gather insights on market needs, which led to a redesigned sales pitch. Generated revenue of 40 lakhs within six months and executed a robust cold calling strategy to engage and acquire new customers.

Survey Sales Pitching Cold Calling Customer Relationship Management Revenue

Education

Degrees, certifications, and relevant coursework

Anglia Ruskin University

Global MBA, Marketing

Completed a Global MBA with a specialization in Marketing. This program provided advanced knowledge in global business strategies and marketing principles.

Thadomal Shahani Centre for Management

PGDBM, Marketing

Pursued a Post Graduate Diploma in Business Management with a focus on Marketing. This program enhanced skills in business operations and market analysis.