Open to opportunities

Adrito Sanyal

@adritosanyal

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Consumer Insights lead helping brands grow with meaningful, data-driven brand and communications insights.

India

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What I'm looking for

I’m looking for a role where I can keep helping brands grow with consumer and brand-communications insights, while building stronger brand management and strategic decision-making skills through meaningful testing and clear business impact.

I’m a consumer insights professional focused on helping brands grow through meaningful and new insights. I’ve built my career in brand and communications insights, with strong experience in monitoring brand health and in-market ad effectiveness.

At Fidelity Investments (November 2019 - Present), I’m currently in the “Brand and Communications Insights” team, working across both brand health monitoring and ad effectiveness. I also lead ad hoc projects such as ideation concept tests and positioning tests, and I support decision-making through testing of proposed changes (including website and content experiments).

Previously, at Kantar IMRB (July 2015 – November 2019), I progressed from Associate Research Manager to Senior Account Manager. I worked in “marketing science” for the first part of my tenure, then shifted to an ad hoc client servicing team, handling quick turnaround studies and leading critical projects while improving execution and study designs.

I bring a strong analytical toolkit—developing models for verbatim analysis in Clarabridge, using SPSS and R for analysis, and applying forecasting and causal approaches where relevant. I also care about innovation and execution quality, reflected in multiple best-performer awards and recognition like “Young Researcher” at MRSI (Market Research Society of India) and “Excellence in Action” awards.

Experience

Work history, roles, and key accomplishments

Current

Lead to Senior Lead

Current

Fidelity Investments

Nov 2019 - Present (6 years 8 months)

Led brand and communications insights work focused on monitoring brand health and in-market ad effectiveness. Conducted ad hoc projects including ideation concept tests, positioning tests, RTB/SMI storyboard pre-market ad tests, and headline/content testing; also supported verbatim analysis using Clarabridge.

Concept Tests RTB SMI Testing Headline Testing Dashboards SPSS Granger Causality regression Forecasting Storyboard Ad Testing KPI Tracking Meta Analysis

Associate Research Manager to Senior Account Manager

Kantar IMRB

Jul 2015 - Nov 2019 (4 years 4 months)

Worked across marketing science and client servicing, executing segmentation, product/concept tests, post-launch tracking, category insights, and thematic studies (including MaxDiff). Analyzed data using SPSS and R and managed quick turnaround studies for multiple client categories.

Marketing Sciences Client Servicing Segmentation Concept Tests Category Insights Max Diff Market Testing MarketSight SPSS R Granger Causality regression Forecasting Clarabridge (Verbatim Analysis)Team Management

Marketing Intern

Kurl-on Enterprise Ltd

Assisted with marketing campaign designing for an upcoming campaign and related communications work.

Campaign Design Communication Marketing

Marketing Intern

Manipal Advertising Services Pvt Ltd

Supported marketing/internship work including building databases to identify trends for converting prospects into clients and designing a social media campaign for the agency.

Database Building Database Analysis Prospect To Client Conversion Support

Marketing Intern

Boson Research

Performed marketing intern work focused on market research and promotion design for a QR-based app, including team collaboration/coordination.

Market Research Team Management

Education

Degrees, certifications, and relevant coursework

Narsee Monjee Institute of Management Studies

PGDM, Marketing and Analytics

2013 - 2015

Grade: CGPA 3.00/4.00

Activities and societies: Worked in the Brand and Communications Insights team during the program (2013–2015).

Completed a PGDM in Marketing and Analytics and worked with the Brand and Communications Insights team. Focused on brand health and in-market ad effectiveness and supporting ad effectiveness testing.