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Vedika Neotia

@vedikaneotia

Senior Analyst with experience in project management, marketing, operations, brand strategy & consultancy, Client servicing and customer success.

India

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What I'm looking for

I’m seeking a client-facing role where I can lead end-to-end projects, translate data into strategic recommendations, collaborate cross-functionally, and grow into leadership while driving measurable business impact.

I am a market research and insights professional with experience leading end-to-end projects for FMCG and hospitality clients. I blend quantitative and qualitative analysis along with storytelling to deliver actionable recommendations.

At Ipsos and Kantar I led studies and client servicing for brands across categories, managing methodology, costing, fieldwork coordination and full reporting. I interpret large datasets in MS Excel and synthesize findings into clear PowerPoint narratives and dashboards.

As a Key Accounts Manager at Zomato I launched Dining in a new city, onboarding 100+ restaurants and driving rapid GMV (+370%) and transactions (+313%) growth. I led client onboarding, CRM analysis, upselling and cross-functional execution to improve retention and revenue.

I also built and scaled a niche wedding décor and gifting brand, recruiting and leading teams of 20+, managing procurement, events and creative direction. I’m skilled with Power BI, PowerPoint, Excel, Google Suite, Adobe Suite,Slack, SEO and social listening, and I enjoy collaborating across functions to solve business problems.

Experience

Work history, roles, and key accomplishments

Current

Senior Research Executive

Current

Ipsos

Apr 2025 - Present (5 months)

Led a research project for United Breweries to understand on-trade and off-trade shopper behavior and managed client servicing for brands like Heineken, IKEA, Britannia, and Diageo; delivered end-to-end project management, proposals, and PowerPoint reports translating large datasets into actionable recommendations.

Client Servicing Survey Design Data Analysis PowerPoint Project Management Proposal Writing Consumer Insights

Key Accounts Manager

Zomato

Oct 2024 - Apr 2025 (6 months)

Led the launch of Zomato Dining in Jamshedpur onboarding 100+ restaurants and drove rapid growth (370% GMV, 313% transactions); managed accounts across multiple cities, trained clients on SaaS products, and executed upsell and marketing campaigns.

Account Management Business Development Training Clients Negotiation Upselling Go To Market Strategy

Market Research Analyst

Kantar

Apr 2022 - May 2024 (2 years 1 month)

Generated brand insights across 30+ projects for ITC and conducted pricing and category growth studies for clients like PepsiCo and Pernod Ricard; analyzed large datasets in Excel and delivered dashboards and recommendations to stakeholders.

Brand Strategy Quantitative Research Survey Design Excel Pricing Analysis Data Visualization Consumer Insights Stakeholder Management

Strategy Executive

Urs-Digitally

Aug 2021 - Mar 2022 (7 months)

Executed brand lift and ad effectiveness studies, social listening, and audience intelligence; implemented SEO strategies that improved organic traffic for clients and produced reports and creative digital assets to inform campaigns.

SEO Data Analysis Reporting Adobe Photoshop Content Strategy

Creative Director

Wedding Essential and Trousseau Gifting

Aug 2019 - Mar 2021 (1 year 7 months)

Built and scaled a niche wedding décor and luxury gifting brand, managing end-to-end product design, vendor procurement, and a team of 20+ while driving brand growth through social media and experiential marketing.