Rachana Gaitonde

I’m a quantitative market research professional focused on consumer insights and data-driven analysis that helps stakeholders make strategic decisions. I lead end-to-end research execution—bringing research design, fieldwork coordination, data validation, analysis, and reporting together.

In my current role at Nielsen, I manage 15+ concurrent consumer research projects across 7 global markets and lead end-to-end delivery for 2 key global accounts covering 9,000+ respondents, with a 100% on-time delivery rate. I apply advanced analytics to translate complex datasets into clear, actionable brand and consumer recommendations, while maintaining a 98% CSAT through predictive analytics and sentiment analysis.

I also build capabilities that improve speed and quality. I developed InsightCraft, a custom Gemini GenAI using LLMs to automate data synthesis and reduce manual reporting turnaround by 85%, and I built an Ad Normative database that standardizes campaign evaluation benchmarks—improving efficiency for international teams by 90% and earning the Simply Excellent – Copper Award.

Previously at Kantar IMRB, I delivered insights across 4+ industries by managing 10+ projects simultaneously and handling full lifecycles for 20+ studies. I designed 15+ questionnaires, supported fieldwork for 50,000+ respondents, improved data clarity by reducing ambiguity and rework by 30%, and produced 30+ tailored reports that supported client business decisions, alongside strong client retention.