KM
Open to opportunities

Kim Madeiros

@kimmadeiros

Experienced direct marketing leader

United States

What I'm looking for

Seeking a challenging role that leverages my expertise in direct marketing, data analysis, and campaign optimization to drive business growth and customer engagement.

As a seasoned direct marketing professional, I excel in strategic planning, multi-channel campaign execution, and data-driven campaign optimization. With a proven track record of driving measurable results in revenue generation and customer retention, I leverage my analytical skills to develop data-driven strategies for customer engagement and growth.

Throughout my career, I have collaborated with internal and external teams to optimize marketing efforts, utilizing CRM systems to track performance, evaluate trends, and inform strategic decisions. My expertise spans direct marketing campaign strategy, data analysis, customer acquisition and retention, and multi-channel marketing strategies.

I am a results-driven leader with a strong ability to manage budgets, forecast, and optimize marketing spend. My experience in client relationship management, audience development, and segmentation enables me to craft targeted marketing campaigns that resonate with diverse audiences.

Experience

Work history, roles, and key accomplishments

IM

Manager, Marketing Campaign Analytics & Reporting

Integrated Direct Marketing

Sep 2022 - Aug 2023 (11 months)

Extracted and synthesized data from multiple sources, producing comprehensive reports to track campaign performance, enabling data-driven insights to enhance client campaign performance, optimize testing methodologies, and improve efficiency.

TG

Circulation Director

Turnstile Media Group/USA Today Sports Media Group

Jul 2010 - May 2018 (7 years 10 months)

Oversaw all aspects of subscriptions, new acquisitions, and customer retention, acting as a client-facing expert for multiple media properties.

TC

Circulation Marketing Specialist

The Hershey Company

Jan 1970 - Jan 1970 (0 months)

Directed catalog circulation for nine annual mail drops, optimizing reach to over 10 million recipients through strategic campaign planning and data analysis.

Education

Degrees, certifications, and relevant coursework

Kim hasn't added their education

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Kim Madeiros - Manager, Marketing Campaign Analytics & Reporting - Integrated Direct Marketing | Himalayas