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Kim Madeiros

@kimmadeiros

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Experienced direct marketing leader

United States

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What I'm looking for

Seeking a challenging role that leverages my expertise in direct marketing, data analysis, and campaign optimization to drive business growth and customer engagement.

As a seasoned direct marketing professional, I excel in strategic planning, multi-channel campaign execution, and data-driven campaign optimization. With a proven track record of driving measurable results in revenue generation and customer retention, I leverage my analytical skills to develop data-driven strategies for customer engagement and growth.

Throughout my career, I have collaborated with internal and external teams to optimize marketing efforts, utilizing CRM systems to track performance, evaluate trends, and inform strategic decisions. My expertise spans direct marketing campaign strategy, data analysis, customer acquisition and retention, and multi-channel marketing strategies.

I am a results-driven leader with a strong ability to manage budgets, forecast, and optimize marketing spend. My experience in client relationship management, audience development, and segmentation enables me to craft targeted marketing campaigns that resonate with diverse audiences.

Experience

Work history, roles, and key accomplishments

Manager, Marketing Campaign Analytics & Reporting

Integrated Direct Marketing

Sep 2022 - Aug 2023 (11 months)

Extracted and synthesized data from multiple sources, producing comprehensive reports to track campaign performance, enabling data-driven insights to enhance client campaign performance, optimize testing methodologies, and improve efficiency.

Data Analysis Performance Optimization Reporting Cross Functional Collaboration

Circulation Marketing Manager

Bayard, Inc.

Sep 2021 - Sep 2022 (1 year)

Managed the subscription, acquisition, and retention efforts for multiple print and digital publications, exceeding subscription targets through innovative direct mail, email, and digital marketing strategies.

Acquisition Strategy Retention Direct Mail Email Marketing Digital Marketing

Circulation Director

Turnstile Media Group/USA Today Sports Media Group

Jul 2010 - May 2018 (7 years 10 months)

Oversaw all aspects of subscriptions, new acquisitions, and customer retention, acting as a client-facing expert for multiple media properties.

Customer Retention Direct Mail

Senior Direct Mail Manager

Bonnier Corporation

Jan 1970 - Jan 1970 (0 months)

Managed large-scale direct mail campaigns for customer acquisition across 11 consumer brands, ensuring on-time and on-budget delivery of over 1M pieces per mailing.

Direct Mail Customer Acquisition Campaign Management Budget Management

Circulation Marketing Specialist

The Hershey Company

Jan 1970 - Jan 1970 (0 months)

Directed catalog circulation for nine annual mail drops, optimizing reach to over 10 million recipients through strategic campaign planning and data analysis.

Campaign Planning Data Analysis Direct Mail