I've driven portfolio marketing at 3M for Liquids, Skin Integrity, and Acute Wound Care products within the Health Care Business Group, supporting demand forecasting, strategic sales planning, inventory liquidation, pricing analysis, and key-account management.
I translate market insights and customer needs into demand-generation programs, product launches, channel enablement, and market-focused campaigns. My work includes using Salesforce to close incremental campaign opportunities, developing category-specific digital marketing with influencers and social media, and designing incentive-based programs.
At 3M, I've also developed go-to-market playbooks and India-compatible use cases for next-generation Sensored Cable accessories in power utilities. I created sellout programs for Scotch-Brite home-cleaning tools in the wholesale channel by testing market drivers and building activities around them.
With a postgraduate diploma in general management from IIM Kozhikode and an M.Tech. in Control and Automation, I bring strategic thinking, data analysis, stakeholder management, and a customer-centric approach to business growth.
