Michael Parker

Responsible for timely publication of blog posts, customer stories, infographics, and other customer-facing assets in the ATM hardware and software industry. Successfully published an infographic for World Bank Day within the first two weeks of assignment.

Wrote cybersecurity marketing assets, including landing pages, emails, and paid social copy for Cisco Duo; reached over 100,000 customers globally. Optimized archived content for SEO while boosting search rankings by 15% and increasing organic traffic by 20%.

Provided leadership and direction to a team of 4 writers to create international marketing campaigns for an audience of managed service providers, enhancing brand presence across four global regions. Managed a webinar campaign that increased registrations by 75%.

Maintained accountability for content strategy and development for B2B cybersecurity assets, including blogs, social media, and web copy; improved lead conversion by 18%. Generated 200+ new leads per month through targeted content.

Established and maintained the digital brand voice of the company, resulting in a 22% increase in customer engagement across digital channels. Developed the corporate style guide and partnered with the legal team to ensure compliance with industry standards.

Championed efforts to publish mobile industry-specific blogs and reports while driving increases in site traffic. Introduced an editing process that reduced content production time by 10%.

Managed content marketing initiatives to drive engagement and lead generation. Collaborated with design and development teams to create cohesive marketing campaigns.

Led content marketing strategies to enhance brand visibility and engagement. Developed various marketing materials and collaborated with cross-functional teams to align messaging.