Kerri-lin Ward
@kerri-linward
Sales and business development leader driving revenue growth and high-value client relationships across industries.
What I'm looking for
I am a dynamic sales and business development professional with 20+ years of experience driving revenue growth across travel, hospitality, franchise development, and industrial sectors.
I consistently generate new business, close high-value deals, and exceed sales targets by leveraging CRM systems including HubSpot, Salesforce, ZoomInfo, Crelate, and Uptics to optimize lead management and reporting.
My career highlights include managing high-value client portfolios with 95% retention, expanding client bases through targeted prospecting and partnerships, and negotiating supplier contracts that delivered significant cost savings and improved profitability.
I bring a strategic, relationship-driven approach to pipeline management, candidate engagement, and cross-functional collaboration, and I am passionate about helping organizations expand their client base and achieve sustainable growth.
Experience
Work history, roles, and key accomplishments
Franchise Development Coordinator
HorsePower Brands
Nov 2024 - Aug 2025 (9 months)
Managed 100+ franchise candidate leads weekly across multiple CRMs, coordinated discovery days and meetings with 95% scheduling accuracy, and achieved an 80%+ engagement rate through proactive follow-up and tailored proposals.
Business Development Manager
Big League Talent Co
Oct 2024 - Feb 2025 (4 months)
Drove new business in the construction sector, increasing qualified leads by 30% through high-volume outreach and targeted campaigns, and built a repeat-client pipeline via trust-based selling.
Senior Travel Manager
Flight Centre Independent
Sep 2016 - Oct 2024 (8 years 1 month)
Managed a high-value corporate travel portfolio achieving 95% client retention, negotiated supplier contracts to secure up to 20% cost savings, and expanded the client base through targeted prospecting and partnerships.
Sales and Procurement Manager
Shelving & Racking for Africa
Nov 2005 - Sep 2016 (10 years 10 months)
Led sales and procurement operations, expanded the client base by 25% through targeted outreach and trade shows, and negotiated supplier contracts to achieve an average 15% cost reduction.
Senior Travel Consultant
Pentravel
Oct 2002 - Dec 2005 (3 years 2 months)
Built and managed a loyal client base delivering tailored travel solutions, negotiated preferred supplier rates to optimize margins, and maintained 90% client satisfaction while exceeding revenue targets.
Dining Room Assistant
Disney Cruise Line
Jan 2005 - Jun 2005 (5 months)
Delivered high-volume guest service on board, coordinated dining logistics for 500+ guests daily, and led VIP galley tours based on outstanding performance.
Education
Degrees, certifications, and relevant coursework
Allenby Campus
Prestige Diploma in Travel, Travel
2000 - 2001
Completed a Prestige Diploma in Travel, covering industry-specific knowledge and practical travel operations skills.
Glenvista High School
High School Diploma, Secondary Education
1995 - 1999
Completed High School diploma with studies culminating in 1999 and preparation for post-secondary training.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Social media
Job categories
Skills
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