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Kerri-lin WardKW
Open to opportunities

Kerri-lin Ward

@kerri-linward

Sales and business development leader driving revenue growth and high-value client relationships across industries.

South Africa
Message

What I'm looking for

I am seeking a senior sales or business development role where I can drive revenue growth, build strategic client relationships, and leverage CRM expertise to scale pipelines.

I am a dynamic sales and business development professional with 20+ years of experience driving revenue growth across travel, hospitality, franchise development, and industrial sectors.

I consistently generate new business, close high-value deals, and exceed sales targets by leveraging CRM systems including HubSpot, Salesforce, ZoomInfo, Crelate, and Uptics to optimize lead management and reporting.

My career highlights include managing high-value client portfolios with 95% retention, expanding client bases through targeted prospecting and partnerships, and negotiating supplier contracts that delivered significant cost savings and improved profitability.

I bring a strategic, relationship-driven approach to pipeline management, candidate engagement, and cross-functional collaboration, and I am passionate about helping organizations expand their client base and achieve sustainable growth.

Experience

Work history, roles, and key accomplishments

HB

Franchise Development Coordinator

HorsePower Brands

Nov 2024 - Aug 2025 (9 months)

Managed 100+ franchise candidate leads weekly across multiple CRMs, coordinated discovery days and meetings with 95% scheduling accuracy, and achieved an 80%+ engagement rate through proactive follow-up and tailored proposals.

FI

Senior Travel Manager

Flight Centre Independent

Sep 2016 - Oct 2024 (8 years 1 month)

Managed a high-value corporate travel portfolio achieving 95% client retention, negotiated supplier contracts to secure up to 20% cost savings, and expanded the client base through targeted prospecting and partnerships.

PE

Senior Travel Consultant

Pentravel

Oct 2002 - Dec 2005 (3 years 2 months)

Built and managed a loyal client base delivering tailored travel solutions, negotiated preferred supplier rates to optimize margins, and maintained 90% client satisfaction while exceeding revenue targets.

Disney Cruise Line logoDL

Dining Room Assistant

Disney Cruise Line

Jan 2005 - Jun 2005 (5 months)

Delivered high-volume guest service on board, coordinated dining logistics for 500+ guests daily, and led VIP galley tours based on outstanding performance.

Education

Degrees, certifications, and relevant coursework

AC

Allenby Campus

Prestige Diploma in Travel, Travel

2000 - 2001

Completed a Prestige Diploma in Travel, covering industry-specific knowledge and practical travel operations skills.

GS

Glenvista High School

High School Diploma, Secondary Education

1995 - 1999

Completed High School diploma with studies culminating in 1999 and preparation for post-secondary training.

Tech stack

Software and tools used professionally

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