Kendra Gregorio

I've built marketing and CRM analytics across OnLogic, Turtle Fur, VBT Bicycling Vacations, Wit Delivers, and Eliassen, turning scattered data into decisions teams can trust.

At OnLogic, I rebuilt enterprise forecasting from 70% to 90% accuracy, built Power BI reporting for 100+ stakeholders, and developed attribution, CRM analytics, lead scoring, and governed metrics for a $1M–$5M marketing budget. My work contributed to 30%+ lead-volume growth and 10% revenue growth.

At Turtle Fur, I managed $3M in DTC revenue across a 1,000+ SKU catalog, growing eCommerce revenue 10% year over year for three consecutive years and increasing average order value 25% through segmentation and behavioral analysis.

I've also built a Marketing Mix Model from scratch, led cross-functional teams, standardized measurement across 72 client sites, and now design CRM campaign infrastructure and personalization logic in RedPoint Interaction. I care most about closing the gap between here's the data and here's what we should do.