Kelsey Sherwood

Launched and managed a successful dog treat business, focusing on community outreach through local events and partnerships. Developed marketing materials and social media content to promote products, resulting in increased brand visibility and community engagement.

Helped to onboard and train new volunteers and teaching proper handling protocol. Organized fundraising events, enhancing community awareness and engagement while fostering partnerships with local businesses.

Developed and managed Google Ads and Bing Ads campaigns, optimizing performance to increase lead generation and brand visibility. Conducted keyword research, audience targeting, and ad performance analysis to achieve cost-effective results.

Coordinated event planning and logistics, ensuring successful execution of marketing initiatives and community outreach efforts. Created and implemented email marketing campaigns using Klaviyo and crafted engaging social media content to promote Lutefish, driving brand visibility and engagement.

Planned and executed a comprehensive communications strategy to raise brand awareness and promote new app launches and features for this leading SaaS platform for golf enthusiasts. Used Marketing Automation Software such as Braze and Mixpanel to create lifecycle email campaigns, track data and reports to target members for subscription upgrades.

Implemented Infusionsoft to design and execute targeted email marketing campaigns, resulting in an 85% increase in email sends. Developed and managed social media campaigns that drove a 15% increase in website traffic.

Created and curated visual and written content for various social media channels, including YouTube resulting in a 30% increase in followers. Successfully identified, diagnosed, and fixed website problems on both public facing website and client facing website.

Revamped and optimized the VOIP product catalog by enhancing SEO strategies and rewriting product descriptions, resulting in a significant boost in the organization’s organic search traffic. Streamlined and enhanced the go-to-market strategy for over 300 VOIP products.

Established clear goals and evaluated the effectiveness of SEO initiatives through measurement and analysis. Oversaw 35-50 client accounts, delivering strategic guidance, detailed reporting, and exceptional customer service.

Completed a Master of Business Administration with a specialization in Marketing. Focused on advanced marketing strategies and business management principles.

Obtained a Bachelor's degree in Sports Management. Studied various aspects of sports business, including marketing, finance, and event management.