Open to opportunities

Kelly Peters

@kellypeters2

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Strategic marketing manager driving digital growth through content, community, and analytics.

United States

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What I'm looking for

I’m looking for a collaborative marketing team where I can lead multi-brand digital strategy, drive community-driven content, and use analytics to scale engagement with authentic audience connection.

I’m a strategic and collaborative marketing manager with a solid background in digital marketing, social media management, community engagement, and content production. I’m known for building scalable strategies that strengthen authentic audience connection across multiple brands.

At COVISTA, I directed a strategy overhaul across three medical higher-ed brands and 21 channels, boosting engagement 380% in year one and establishing a repeatable growth framework. I also used Google Analytics, Meta Business Suite, and Salesforce insights to drive major gains in comments, shares, engagements, and follower growth.

I lead end-to-end production of polished social video and still assets—briefing scripts and shot lists, directing shoots, reviewing deliverables, and ensuring quality performance across platforms. I’ve also supervised real-time multi-format coverage for campus events, coordinating assets and stakeholders to capture high-value content.

I build strong relationships with influencers, vendors, stakeholders, cross-functional teams, and senior executives, while managing workflows through tools like Workfront. I bring content calendar ownership, copywriting and daily publishing across major social platforms, and data-informed optimization to maximize SEO and engagement.

Experience

Work history, roles, and key accomplishments

Marketing Manager

Covista

Aug 2021 - Jun 2026 (4 years 10 months)

Directed a strategy overhaul across three medical higher-ed brands and 21 channels, boosting engagement 380% in year one and building a scalable growth framework. Led social content production, event coverage, influencer/UGC programs, and daily publishing using analytics and marketing platforms to drive sustained performance.

Marketing Specialist

Adtalem Global Education

Apr 2020 - Aug 2021 (1 year 4 months)

Oversaw community engagement across five brands by responding to student/prospective inquiries, categorizing weekly comments, and moderating private student groups to foster belonging. Conducted daily social listening to identify sentiment shifts and UGC opportunities that informed content strategy and messaging.

Community Engagement Social Media Moderation Social Listening Content Strategy Sprinklr

Enrollment Specialist

Laureate Education

Feb 2018 - Apr 2020 (2 years 2 months)

Managed high-volume outreach for Walden University using Salesforce CRM to guide prospective students through application and enrollment steps with timely follow-up. Maintained strict adherence to FERPA and institutional policies while handling sensitive student information throughout the enrollment process.

Enrollment Outreach Management Salesforce CRM CRM Management Student Advising

Elementary School Teacher

Baltimore City Public Schools

Aug 2015 - Jun 2016 (10 months)

Created a structured, academically rigorous classroom environment for Title 1 urban students, supporting belonging, confidence, and measurable academic growth. Delivered instruction across core subjects aligned to common core standards and IEP goals, using student performance data to differentiate instruction and drive targeted interventions.

Classroom Instruction Common Core Standards DIBELS Maryland Online

Director, Human Resources

Walker Trading Company

Aug 2013 - Jun 2015 (1 year 10 months)

Built the HR foundation for a fast-scaling retail startup, supporting growth from six to more than 60 employees and expansion to five locations. Led recruitment, hiring, onboarding, and terminations; managed employee relations and day-to-day HR operations; and implemented payroll and early benefits programs to improve retention and operational consistency.