Keh Ng
@kehng
Marketing Director driving AI-first brand, growth, and community for B2C brands.
GermanyWhat I'm looking for
I’m a B2C marketing leader with 20+ years of end-to-end ownership across tech, cybersecurity, entertainment, and finance. I build brands in technically complex, enthusiast-driven categories—turning product depth into cultural relevance, community growth, and commercial outcomes. I’m at my best where brand, performance, and community work together.
As Senior Director, Head of Growth—Global at Norton LifeLock (Gen Digital) since Dec 2022, I own end-to-end B2C marketing strategy and execution across 15+ markets, contributing to $2.5–3B USD in annual revenue. I scaled D2C subscription upsell/cross-sell from $1.5M to $300M+ per annum using full-funnel campaign design, creative testing, and lifecycle optimisation, while partnering with Product, IT, and Data to optimize digital customer journeys and conversion flows. I also embedded AI tools across the team’s workflow to accelerate content production, campaign briefing, and performance analysis.
Earlier, at Avira (Gen Digital), I repositioned Avira from a functional German antivirus product to a global privacy lifestyle brand—doubling the user base in 12 months and earning a Drum Media award nomination. I originated and led influencer/creator partnerships as a core acquisition channel, launched ROI-positive user acquisition campaigns, and achieved 100% YoY new business revenue growth by leading growth, PR, and content across owned, earned, and paid channels. I’ve also originated projects like “Stump” (Canon EOS C700) from scratch—building the creator partnership, managing production, premiering at Camerimage, and submitting to Sundance 2018.
Experience
Work history, roles, and key accomplishments
Senior Director, Head of Growth
Norton LifeLock (Gen Digital)
Dec 2022 - Present (3 years 7 months)
Owned end-to-end B2C marketing strategy and execution across 15+ markets, contributing to $2.5–3B USD in annual revenue. Scaled D2C subscription upsell/cross-sell from $1.5M to $300M+ per annum using full-funnel campaign design, creative testing, lifecycle optimisation, and AI-augmented workflows.
Director, Head of Global Programs
Norton LifeLock (Gen Digital)
May 2021 - Nov 2022 (1 year 6 months)
Architected global strategic marketing programmes across multiple product lines and regions. Established messaging frameworks and creative standards to unify campaign output across markets.
Director, Regional Growth USA/EN
Avira (Gen Digital)
Dec 2019 - May 2021 (1 year 5 months)
Led growth activities for Avira across US/EN markets, working across owned, earned, and paid channels. Drove measurable growth outcomes including revenue expansion and audience engagement.
Brand Director
Avira (Gen Digital)
Feb 2019 - Dec 2019 (10 months)
Repositioned Avira from a functional German antivirus product to a global privacy lifestyle brand. Built creator and influencer partnerships as a core acquisition channel and launched ROI-positive user acquisition campaigns.
Creative Director
Avira (Gen Digital)
Sep 2017 - Feb 2019 (1 year 5 months)
Developed brand strategy components for Avira, including guidelines, user personas, tone of voice, and messaging framework. Contributed to early growth initiatives involving creator partnerships and user acquisition experimentation.
Creative Director
OTM Create
Mar 2015 - Aug 2017 (2 years 5 months)
Originated and produced Stump, a short film for Canon Professional Cameras (EOS C700) in partnership with BAFTA-nominated director Tommy Boulding and DoP Laura Bellingham. Also led social community activation and integrated campaigns for clients including BBC, ITV, Canon, Citibank, HSBC, and Savills.
Head of Design
Involve
Jan 2011 - Sep 2013 (2 years 8 months)
Provided creative strategy work as Head of Design for brands including Bloomberg, Barclays, Adidas, AXA, and Ladbrokes.
Founder & Creative Director
Hacon Studio
Sep 2003 - Jan 2011 (7 years 4 months)
Founder and Creative Director of a boutique studio delivering creative work across entertainment and major brands, including BBC, Warner Films, Marvel, Disney, and SKY.
Founder
Komodo Studios
Sep 1998 - Dec 2003 (5 years 3 months)
Founded a youth and entertainment consultancy working with clients including Warner Music, Time Magazine, and Village Roadshow. Led non-traditional marketing including guerrilla campaigns and alternative product launches.
Junior Art Director
McCann Erickson Sydney
Jul 1997 - Dec 1997 (5 months)
Worked as a Junior Art Director at McCann Erickson Sydney.
Education
Degrees, certifications, and relevant coursework
Quantic School of Business and Technology
Executive MBA, Business Administration
2026 -
Executive MBA in the July 2026 cohort at Quantic School of Business and Technology.
Reforge
Growth Programme, Growth
2020 -
Reforge Growth Programme completed in 2020.
Harvard Business School Online
Business Analytics, Business Analytics
2019 -
Business Analytics training completed in 2019 through Harvard Business School Online.
Central Saint Martins
Master of Fine Arts, Fine Arts
2009 -
Master of Fine Arts completed in 2009 at Central Saint Martins in London.
University of Technology, Sydney
Post Graduate Diploma in Design, Design
2002 -
Post Graduate Diploma in Design completed in 2002 at the University of Technology, Sydney.
University of Technology, Sydney
Bachelor of Business, Marketing & Advertising
1998 -
Bachelor of Business in Marketing & Advertising completed in 1998 at the University of Technology, Sydney.
Tech stack
Software and tools used professionally
Availability
Location
GermanyAuthorized to work in
Job categories
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