Keenan Brazil

Own performance of NFL Shop across promotions, pricing, and merchandising

Use data across sales, traffic, and conversion to identify growth opportunities

Work cross-functionally with marketing, product, and UX to execute campaigns

Report on key KPIs and translate insights into actions that drive revenue

Explore AI-driven solutions to improve reporting, workflows, and decision-making

Supported management of NFL Shop, contributing to promotions, merchandising, and overall site performance across teams and categories

Partnered with design and marketing teams to develop and launch campaign assets across email and on-site placements

Helped plan and execute marketing campaigns, aligning messaging, offers, and customer experience

Collaborated with internal teams and external NFL

Manage Lids.com with a small team
Create email briefs for email marketing campaigns
Create excel sheets to analyze historical sales data
Analyze spreadsheets to identify trends and focus marketing efforts
Communicate efficiently with creative, social, tech, and CRM teams
Create and update landing pages for Lids.com
Brainstorm, create, and implement new marketing campaigns

Official Description of Job:
Oversee the Chapter as the presiding officer at all meetings, including but not limited to, meetings of the Chapter officers, formal Chapter meetings, informal chapter meetings, and rituals.
Enforce the constitution, laws, traditions, rituals, and local bylaws and rules, at all times.
Listen to the needs of the chapter and attempt to meet them. Clarify the goals of the

Deliver jobsite materials
Deliver tools
Help with jobsite management
Occasionally help with estimating job costs
Order blueprints
Operate machinery such as fork lifts, front loaders, Bobcats
Keep company warehouse in order
Effectively use general light and heavy equipment

Task: Build a social media presence by running online advertisement campaigns and marketing a new company/service to the public.
Responsibilities:
Have thorough knowledge of the service
Be able to teach how to use the company machine
Run advertisement campaigns on different social media platforms
Create posters and advertisements

Summary: Our company specializes in using a dustless blasting machine that mixes sandblasting media with water so you do not need a sandblasting booth to operate it. We use the machine to blast lead paint, oil based paint, and any material that is on metal surfaces.
Responsibilities:
Know how to operate large machinery
Have the ability to teach someone how to effectively use the machine
Estimate t

Responsibilities:
Create and maintain the Instagram account.
Learn and how to use the point of sale system, Toast and use it for marketing.
Create Instagram ads.
Website creation
Secure website domains
Create poster and flyers using Canva.
Come up with marketing events and deals to attract new customers.

Created a Google Workspace Network for company that included
company emails, employee tasks, and company calendar
Designed marketing campaigns for the company
Represented the company at Bid Offerings, Auctions, and on jobsites
Updated office IT system
Helped create websites for the company and other companies owned by
us

Duties:
Collect all money due to the chapter.
Disburse chapter funds, timely paying chapter obligations. Reference the Fee Structure regarding fees owed to the Offices of the Grand Chapter and corresponding due dates.
Remit promptly (within 15 days) to the Offices of the Grand Chapter all initiation registrations and fees.
Prepare accurate monthly financial reports of cash receipts and disbursemen

In charge getting bills ready for drivers and taking any calls from drivers, late night hours

Task:
Call company truckers and explain how to use the new app that is to be used for reporting load pickup and drop off.
Responsibilities:
Have knowledge of the app being used
Be able to explain how to download, register, and use the app
Keep track of who has created accounts, who has used the app, and who has not
Follow up with the employees that have not gotten onboard and make sure they get on

Performed general labor tasks in a role with the Borough of Dunmore.

Responsibilities:
Have knowledge of off-road vehicle equipment
Sell less desired, and long sitting items
Be able to haggle with a customer
Keep track of inventory

Worked the front desk of the shoe rental department.

Studied International Business at West Chester University of Pennsylvania from 2019 to 2023.