
Alexa Britton
@alexabritton
I build data-driven digital campaigns that grow audiences, engagement, and e-commerce conversions.
What I'm looking for
At Kimber Manufacturing, I build and optimize SEO, email, social, and e-commerce campaigns that improve visibility, engagement, and conversion. My Klaviyo email campaigns have achieved a 53% average open rate and 4.75% CTR.
I've managed Amazon FBA and Magento listings, influencer programs, campaign reporting, and trade shows while using performance data to guide strategy. I bring hands-on experience with Google Analytics, Sprout Social, Klaviyo, and cross-functional brand optimization.
Experience
Work history, roles, and key accomplishments
Digital Marketing Associate
Kimber Manufacturing Inc
Feb 2025 - Present (1 year 8 months)
Executes and optimizes SEO strategies across web, email, and social platforms. Plans and deploys targeted email campaigns using Klaviyo, achieving a 53% average open rate and 4.75% CTR.
Event Coordinator
Kimber Manufacturing Inc
Aug 2024 - Feb 2025 (6 months)
Led end-to-end planning and execution of national and international trade shows and corporate events. Managed vendor contracts, logistics, and financial forecasts to evaluate ROI.
Marketing Intern
Kimber Manufacturing Inc
Mar 2023 - Aug 2024 (1 year 5 months)
Supported SEO, PPC, social media, and email marketing campaigns across multiple platforms. Optimized e-commerce product listings through keyword research and A/B testing.
Marketing Associate
Kimber Manufacturing Inc
Mar 2023 - Aug 2024 (1 year 5 months)
Executed multi-channel digital marketing campaigns including SEO, PPC, email, and social. Managed Amazon FBA listings and Magento product uploads, improving discoverability and conversion.
Finishing Technician – Team Lead
Kimber Manufacturing Inc
Dec 2020 - Mar 2023 (2 years 3 months)
Supervised and trained team members in precision finishing and quality assurance. Improved workflow efficiency through cross-department communication and process optimization.
Education
Degrees, certifications, and relevant coursework
Troy University
Bachelor of Science in Business Administration, Global Business (Marketing)
Bachelor of Science in Business Administration with a focus on Global Business and Marketing.
BrightEdge
Digital Marketing Fundamentals, Digital Marketing
Completed the Digital Marketing Fundamentals certification from BrightEdge.
Google Skillshop
Google Analytics for Beginners, Analytics
Completed the Google Analytics for Beginners certification from Google Skillshop.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
Skills
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