Fanatics

At the heart of Fanatics is a culture driven by passion for sports and dedication to serving fans around the world. Fanatics is building a global digital sports platform aimed at enhancing the experience of sports fans by offering an extensive variety of officially licensed merchandise. With a vision to elevate the fan journey, we connect deeply with the sporting community through our diverse lines of business that include Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming. Our operations have evolved significantly since our inception, where what started as a single e-commerce venture in 2002 has transformed into a comprehensive platform reaching millions of fans globally.

Our core mission is underpinned by a commitment to agility and innovation, ensuring that we meet the real-time demands of our customers. We cater to fans across various channels and expand our offerings consistently to include items like jerseys, memorabilia, streetwear, and even trading cards. Fanatics leverages its extensive partnerships with major leagues and teams to deliver products that resonate with passionate sports enthusiasts. The sports landscape is ever-changing, and we adapt quickly to the trends to maintain an engaging fan experience, whether it's through digital platforms, live events, or at game venues. Upholding a vibrant team culture, our more than 22,000 employees embody the spirit of the game and strive to delight fans everywhere.