
Jade Tully
@jadetully
I build high-converting e-commerce experiences that strengthen customer relationships, retention, and online revenue.
What I'm looking for
I'm currently leading e-commerce strategy and growth at Grandma Lucy's across Shopify, Amazon, Chewy, and Faire, connecting merchandising, conversion optimization, subscriptions, and customer experience.
I've spent more than 10 years building DTC and B2B e-commerce businesses, including digital platform and vendor work at Shimano North America and B2C e-commerce leadership at Republic National Distributing Company. I use sales, customer, product, pricing, and retailer data to uncover growth opportunities and improve onboarding, retention, and digital execution.
At Arbonne, I managed e-commerce merchandising, operations, and configuration across six countries, helping create intuitive product discovery and supporting the transition to SAP Hybris. Earlier at Shimano, I led a B2B website redesign and re-platforming effort that improved functionality and the customer journey.
From Quiksilver and 5.11 Tactical to Black Fly's Eyewear, I've paired product storytelling, visual merchandising, testing, and personalized engagement with a customer-first mindset. I enjoy bringing teams, partners, and customers together to move ideas from discussion to market.
Experience
Work history, roles, and key accomplishments
• Lead e-commerce strategy and growth across Shopify, Amazon, Chewy, and Faire
• Drive site merchandising, conversion optimization, cross-sell/upsell, and customer experience initiatives
• Oversee email, social, content, and community engagement to strengthen brand loyalty
• Manage product content and messaging across digital and marketing channels, ensuring brand and regulatory compliance
• Analy
My role is rooted in being a proactive doer—someone who identifies opportunities, solves problems, and keeps projects moving forward with energy, clarity, and precision. I work at the intersection of user experience, platform execution, and delivery, ensuring ideas don’t just get discussed but actually make it to market.
A key part of my role involves overseeing vendor relationships—from selectin
Stepping into the B2B eCommerce Manager role at Republic National Distribution was like entering a dynamic ecosystem. Diverse teams played crucial roles, but optimizing the customer experience? That was the melody I was determined to refine.
My focus: retention, seamless onboarding, and empowering National Accounts. I collaborated closely with the e-commerce product team, peers, and sales leaders
Senior Manager, eCommerce Merchandising, Operations, & Configuration
Jan 2020 - Nov 2021 (1 year 10 months)
For nearly two years at Arbonne, I successfully managed their e-commerce presence across six countries and led a seamless customer journey from the virtual shelves to checkout. As the Senior Manager, I wore multiple hats, driving strategic initiatives and collaborating across departments to elevate the online experience for both customers and our global teams.
I led the strategic merchandising an
Lead Merchandiser & Operations
Mar 2016 - Jan 2020 (3 years 10 months)
My journey at Shimano North America was filled with dynamic projects, driving B2B growth through strategic website initiatives and collaborative efforts. As a Merchandiser and Operations specialist, I played a key role in modernizing the online experience, maximizing sales effectiveness, and fostering deep cross-departmental collaboration.
I drove a comprehensive overhaul of the B2B website, lead
At 5.11 Tactical, I was responsible for managing products online as well as crafting a seamless, conversion-oriented customer experience. Juggling various responsibilities, I embraced data-driven strategies, innovation, and collaboration to not only boost sales but also foster customer loyalty.
• Targeted Strategies, Measured Results: I devised and executed conversion-boosting strategies, focusin
Community & Corporate Marketing (Contractor)
Feb 2013 - Jan 2015 (1 year 11 months)
In my role as a Community & Corporate Marketing Contractor, I undertook a multifaceted approach, taking on various responsibilities such as spearheading impactful events, fostering strategic partnerships, and steering successful initiatives.
Anniversary Celebration Mastermind: I spearheaded the 25th Anniversary Celebration of the Women's Hospital, a successful event that drew in hundreds of atten
E-Commerce Merchandiser / Assistant Buyer
Quiksilver, Inc
Nov 2007 - Oct 2013 (5 years 11 months)
Curated online storefronts, implemented buying decisions and merchandising strategies to boost sales and conversion rates. Designed compelling product presentations and incentive programs for customer service.
E-Commerce Merchandiser / Assistant Buyer
Nov 2007 - Oct 2013 (5 years 11 months)
My passion for action sports fused with my love for digital experiences landed me the role of E-Commerce Merchandiser and Assistant Buyer at Quiksilver. I was curating online storefronts that resonated with our global audience, driving sales, and building brand loyalty.
I implemented buying decisions and merchandising strategies that boosted sales and conversion rates. I was like the captain stee
Leading the online charge at Black Fly’s Eyewear, I led comprehensive e-commerce strategies, empowered customer service teams, and fostered a customer-centric approach, ultimately fueling significant growth for the West Coast eyewear company embedded in the surf and skate culture.
I carefully formulated e-commerce and internet sales initiatives, and these well-designed strategies not only enhance
Education
Degrees, certifications, and relevant coursework
Chapman University
Communication, Communication and Media Studies
2002 - 2006
Communications
Chapman University
Bachelor's degree, Communication Studies with mass media marketing emphasis
2002 - 2006
I was a communications major with an emphasis in mass media. I was the captain of the volleyball team for 2 years and I also ran track! I was involved in volunteering with some local charities and enjoyed being able to help at the community level!
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
Skills
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