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Jade TullyJT
Open to opportunities

Jade Tully

@jadetully

I build high-converting e-commerce experiences that strengthen customer relationships, retention, and online revenue.

United States
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What I'm looking for

I'm looking to drive e-commerce growth through customer-centric merchandising, platform execution, data-driven optimization, and cross-functional collaboration. I value opportunities to strengthen retention, improve digital experiences, and turn ideas into scalable results.

I'm currently leading e-commerce strategy and growth at Grandma Lucy's across Shopify, Amazon, Chewy, and Faire, connecting merchandising, conversion optimization, subscriptions, and customer experience.

I've spent more than 10 years building DTC and B2B e-commerce businesses, including digital platform and vendor work at Shimano North America and B2C e-commerce leadership at Republic National Distributing Company. I use sales, customer, product, pricing, and retailer data to uncover growth opportunities and improve onboarding, retention, and digital execution.

At Arbonne, I managed e-commerce merchandising, operations, and configuration across six countries, helping create intuitive product discovery and supporting the transition to SAP Hybris. Earlier at Shimano, I led a B2B website redesign and re-platforming effort that improved functionality and the customer journey.

From Quiksilver and 5.11 Tactical to Black Fly's Eyewear, I've paired product storytelling, visual merchandising, testing, and personalized engagement with a customer-first mindset. I enjoy bringing teams, partners, and customers together to move ideas from discussion to market.

Experience

Work history, roles, and key accomplishments

Grandma Lucy's logoGL
Current

Ecommerce & customer experience manager

Jun 2026 - Present (3 months)

• Lead e-commerce strategy and growth across Shopify, Amazon, Chewy, and Faire
• Drive site merchandising, conversion optimization, cross-sell/upsell, and customer experience initiatives
• Oversee email, social, content, and community engagement to strengthen brand loyalty
• Manage product content and messaging across digital and marketing channels, ensuring brand and regulatory compliance
• Analy

Shimano North America Holding, Inc. logoSI
Current

Contractor- Digital

Apr 2025 - Present (1 year 5 months)

My role is rooted in being a proactive doer—someone who identifies opportunities, solves problems, and keeps projects moving forward with energy, clarity, and precision. I work at the intersection of user experience, platform execution, and delivery, ensuring ideas don’t just get discussed but actually make it to market.

A key part of my role involves overseeing vendor relationships—from selectin

Republic National Distributing Company logoRC

B2C eCommerce Manager

Nov 2021 - Jan 2025 (3 years 2 months)

Stepping into the B2B eCommerce Manager role at Republic National Distribution was like entering a dynamic ecosystem. Diverse teams played crucial roles, but optimizing the customer experience? That was the melody I was determined to refine.

My focus: retention, seamless onboarding, and empowering National Accounts. I collaborated closely with the e-commerce product team, peers, and sales leaders

Arbonne logoAR

Senior Manager, eCommerce Merchandising, Operations, & Configuration

Jan 2020 - Nov 2021 (1 year 10 months)

For nearly two years at Arbonne, I successfully managed their e-commerce presence across six countries and led a seamless customer journey from the virtual shelves to checkout. As the Senior Manager, I wore multiple hats, driving strategic initiatives and collaborating across departments to elevate the online experience for both customers and our global teams.

I led the strategic merchandising an

Shimano North American Holding, Inc. logoSI

Lead Merchandiser & Operations

Mar 2016 - Jan 2020 (3 years 10 months)

My journey at Shimano North America was filled with dynamic projects, driving B2B growth through strategic website initiatives and collaborative efforts. As a Merchandiser and Operations specialist, I played a key role in modernizing the online experience, maximizing sales effectiveness, and fostering deep cross-departmental collaboration.

I drove a comprehensive overhaul of the B2B website, lead

5.11 Tactical logoT

Senior Merchandiser eCommerce

Jan 2015 - Feb 2016 (1 year 1 month)

At 5.11 Tactical, I was responsible for managing products online as well as crafting a seamless, conversion-oriented customer experience. Juggling various responsibilities, I embraced data-driven strategies, innovation, and collaboration to not only boost sales but also foster customer loyalty.

• Targeted Strategies, Measured Results: I devised and executed conversion-boosting strategies, focusin

Saddleback Memorial Medical Center logoSC

Community & Corporate Marketing (Contractor)

Feb 2013 - Jan 2015 (1 year 11 months)

In my role as a Community & Corporate Marketing Contractor, I undertook a multifaceted approach, taking on various responsibilities such as spearheading impactful events, fostering strategic partnerships, and steering successful initiatives.

Anniversary Celebration Mastermind: I spearheaded the 25th Anniversary Celebration of the Women's Hospital, a successful event that drew in hundreds of atten

QI

E-Commerce Merchandiser / Assistant Buyer

Quiksilver, Inc

Nov 2007 - Oct 2013 (5 years 11 months)

Curated online storefronts, implemented buying decisions and merchandising strategies to boost sales and conversion rates. Designed compelling product presentations and incentive programs for customer service.

Quiksilver, Inc Public(NYSE logoQP

E-Commerce Merchandiser / Assistant Buyer

Nov 2007 - Oct 2013 (5 years 11 months)

My passion for action sports fused with my love for digital experiences landed me the role of E-Commerce Merchandiser and Assistant Buyer at Quiksilver. I was curating online storefronts that resonated with our global audience, driving sales, and building brand loyalty.

I implemented buying decisions and merchandising strategies that boosted sales and conversion rates. I was like the captain stee

Black Flys Inc. logoBI

Online Sales Manager

Jan 2007 - Nov 2007 (10 months)

Leading the online charge at Black Fly’s Eyewear, I led comprehensive e-commerce strategies, empowered customer service teams, and fostered a customer-centric approach, ultimately fueling significant growth for the West Coast eyewear company embedded in the surf and skate culture.

I carefully formulated e-commerce and internet sales initiatives, and these well-designed strategies not only enhance

Education

Degrees, certifications, and relevant coursework

CU

Chapman University

Communication, Communication and Media Studies

2002 - 2006

Communications

CU

Chapman University

Bachelor's degree, Communication Studies with mass media marketing emphasis

2002 - 2006

I was a communications major with an emphasis in mass media. I was the captain of the volleyball team for 2 years and I also ran track! I was involved in volunteering with some local charities and enjoyed being able to help at the community level!

Tech stack

Software and tools used professionally

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