At American Eagle Outfitters, I expanded the men's assortment by onboarding new drop-ship categories and oversaw more than 600 SKUs daily across three sites with 99% accuracy.
I executed monthly underwear promotions and developed and optimized one of AE.com’s top-performing men’s shops. My weekly analysis of traffic, conversion, and sales informed merchandising strategy and campaign execution.
As an Assistant Site Merchant for Men’s Tops, I contributed to 20% online growth in 2023. I also managed 60+ SKUs for the AE NFL Collection launch and partnered with Marketing, XM, Equity, and Imagery to align campaigns with brand objectives.
At Dick’s Sporting Goods, I supported licensed sports and outdoor equipment merchandising, including helping introduce the NWSL into Licensed Soccer across 100+ stores and 12 teams. I hold a Bachelor of Science in Business Administration in Marketing & Human Resources from Seton Hill University.
