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Balaussa Nurgazy

@balaussanurgazy

Marketing specialist with international experience in retail promotions and campaign execution.

Kazakhstan
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What I'm looking for

I seek a marketing role where I can run retail promotions, coordinate campaigns and contractors, contribute creatively, and grow into broader regional or brand leadership.

I am a marketing specialist with over three years' experience working in international companies and the banking sector, delivering retail promotions, campaign launches, and outlet branding across multiple markets.

I have managed marketing activities for dozens of branches, coordinated projects and contractors, and acted as a liaison between sales, management, and external agencies to ensure timely order fulfillment and accurate documentation.

Creative and communicative, I combine hands-on execution (POS audits, event planning, content moderation) with tools such as Canva, CRM systems, SAP and basic R for data analysis to drive measurable marketing outcomes.

Experience

Work history, roles, and key accomplishments

CC

Marketing Support

Coca-Cola CCI

Sep 2022 - Nov 2023 (1 year 2 months)

Coordinated PR/PO creation, MIGO and invoice handling, managed outlet branding and material code creation, and liaised between sales, management, and agencies to ensure timely order fulfillment (Sep 2022–Nov 2023).

BA

Chief Marketing Specialist

BankCenterCredit

Jun 2022 - Aug 2022 (2 months)

Planned branch opening events and retail promotions across 137 branches, managing local marketing activities and promotional execution (Jun 2022–Aug 2022).

AL

Branch Network Marketing Specialist

Alfa-Bank

Jun 2021 - Jun 2022 (1 year)

Managed marketing for over 60 points of sale and 22 branches, ran regional ad campaigns and POS audits, and prepared reports to coordinate internal marketing tasks (Jun 2021–Jun 2022).

AL

Marketing Intern

Alfa-Bank

Nov 2020 - Dec 2020 (1 month)

Conducted market research and phone-based BTL analysis, coordinated POS deliveries, prepared audit checklists and campaign reports, and negotiated with contractors (Nov 2020–Dec 2020).

Education

Degrees, certifications, and relevant coursework

TU

Turan University

Master of Economics, Economics

2021 - 2023

Grade: 3.13 / 4.0

Master of Economics from the School of Business with a focus on economics and business topics; completed 2021–2023 with a GPA of 3.13/4.0.

NU

Narxoz University

Bachelor of Economics and Business, Economics and Business, Marketing

2017 - 2021

Grade: 3.59 / 4.0

Bachelor of Economics and Business in Marketing from the School of Business, completed 2017–2021 with a GPA of 3.59/4.0.

Tech stack

Software and tools used professionally

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