In Performance Marketing · Digital Marketing, I managed $50,000 in ad spend in November 2025 and achieved 150% ROI against a 100% target, with $75,000 profit after advertising costs. I launched and optimized campaigns, tested creatives, audiences and offers, and scaled successful campaigns.
I built personal tools and helped develop AdLaunch, an advertising automation service for bulk launches, rules, push campaigns and creative preparation. I designed API and TikTok MCP workflows, with code implemented using AI tools.
I also built revenue and ad spend dashboards with results for each team member, and created a CRM for task assignment, progress tracking and reporting. For conversion tracking, I designed S2S/postback reporting and the connection between ad clicks and conversions, then implemented the Worker with AI assistance.
