Open to opportunities

Benjamin Schmickler

@benjaminschmickler

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Senior professional in experiential marketing and event management.

Germany

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What I'm looking for

I seek a dynamic role where I can leverage my expertise in experiential marketing and event management, contributing to innovative brand strategies and impactful customer experiences.

I am a seasoned professional specializing in experiential marketing, with a strong focus on KPI-driven event planning, customer relationship management, and digital marketing. My career has been dedicated to promoting brands innovatively and sustainably, while building meaningful partnerships that inspire customers through unique experiences.

In my most recent role as Manager of Experiential Marketing at General Motors Europe, I successfully launched and coordinated all German marketing activities, translating HQ strategies into actionable marketing plans. My experience at Fisker Inc. as a Specialist in Experiential Marketing allowed me to lead the development of a global test drive scheduling platform, enhancing the customer journey from sign-up to lead nurturing. My background also includes significant roles at Volvo Car Germany, where I managed national event formats and coordinated local dealership events.

Experience

Work history, roles, and key accomplishments

Current

Manager Experiential Marketing

Current

General Motors Europe

Jul 2024 - Present (11 months)

Led launch management and coordinated all German marketing activities, translating HQ strategies into actionable plans. Managed agencies, projects, and brand partnerships, overseeing translation for the Swiss market.

Marketing Strategy Brand Partnerships Agency Project Management Translation Management

Specialist Experiential Marketing EU Region

Fisker Inc.

Oct 2022 - Jun 2024 (1 year 8 months)

Managed international event formats including test drives and launch events, leading the development of a global Salesforce-based test drive scheduling platform with PowerBI reporting. Translated international event strategy into an EU roadmap, overseeing budget and customer journey setup from signup to lead nurturing.

Event Management Salesforce Power BI Budget Management Customer Journey Mapping

Specialist Event Management

Volvo Car Germany GmbH

Oct 2021 - Sep 2022 (11 months)

Managed national event formats for Volvo Car Germany, coordinating local events for official Volvo dealerships. Handled partnership and agency management, ensuring successful execution of marketing initiatives.

Event Management Partnership Management Agency Project Management

Account Manager Live Communication

DO IT! GmbH

Oct 2018 - Sep 2022 (3 years 11 months)

Managed national event formats on behalf of Volvo Car Germany GmbH, coordinating local events for official Volvo dealerships. Oversaw the management of the national events toolkit, ensuring consistent brand representation.

Event Management Project Management Brand Representation

Intern, Live Communication & Retail Marketing

Volvo Car Germany GmbH

Apr 2018 - Sep 2018 (5 months)

Supported live communication and retail marketing initiatives within the automotive sector. Gained foundational experience in event support and brand promotion.

Intern, Marketing Communications

Mercedes-Benz Passenger Cars

Sep 2017 - Feb 2018 (5 months)

Assisted with various marketing communications tasks, contributing to brand messaging and promotional activities. Developed skills in content creation and campaign support for a luxury automotive brand.

Promotional Activities Content Creation

Intern, Marketing Communications

Liebherr-France S.A.S.

Aug 2016 - Feb 2017 (6 months)

Participated in international marketing communications projects, gaining exposure to global brand strategies. Developed trilingual communication skills in a professional environment.

Brand Communications Brand Strategy