Open to opportunities

Bruna Carvalho

@brunacarvalho1

Message

Experienced marketing manager with a passion for innovative brand strategies.

Germany

Message

What I'm looking for

I am looking for opportunities that challenge my creativity and leadership in marketing.

With over 16 years of experience in marketing and communications, I’ve had the opportunity to work with leading B2B and B2C brands like ASICS, Serasa Experian, and Carrefour. My strategic approach has driven innovative strategies that deliver tangible results, such as a 5% increase in brand preference among women in Latin America and record sales for the ASICS METASPEED shoe over three consecutive years.

As the Marketing Manager for ASICS Latin America, I managed brand communication strategies and oversaw PR, influencers, and digital marketing teams. I created impactful projects like the ASICS Lume Club and the ASICS Pro affiliate program, which strengthened relationships with Physical Educators. My focus on building genuine connections between brands and their audiences has been a key driver of my success in the industry.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager Latin America

Current

ASICS LATIN AMERICA

Apr 2021 - Aug 2024 (3 years 4 months)

Managed ASICS brand communication strategy for Brazil and Latin America, overseeing PR, influencers, and digital marketing teams. Created the ASICS Lume Club platform to empower women through sports, achieving a 5% increase in brand preference. Led successful campaigns, including the METASPEED launch, driving record sales for three consecutive years.

Brand Management Digital Marketing Public Relations Campaign Planning Team Leadership Communication Strategy Event Coordination Influencer Marketing Content Creation

Marketing Coordinator Latin America

ASICS LATIN AMERICA

Feb 2018 - Apr 2021 (3 years 2 months)

Coordinated marketing efforts for ASICS in Latin America, focusing on digital marketing and campaign execution. Managed project timelines and collaborated with external partners to enhance brand visibility and engagement.

Digital Marketing Project Management Campaign Execution Coordination Marketing Strategy Content Development SEO User Experience Reporting Team Collaboration

Senior Marketing Analyst

Serasa Experian

Feb 2011 - Jan 2018 (6 years 11 months)

Focused on digital marketing and user experience, managing projects from conception to implementation. Developed marketing briefs, coordinated with partners, and optimized content for SEO to improve e-commerce performance.

Digital Marketing User Experience Project Management SEO Campaign Management Analytics Coordination Reporting

Digital Marketing Analyst

Editora Capital Aberto

Mar 2011 - Jul 2013 (2 years 4 months)

Managed digital marketing initiatives, focusing on online campaigns and content creation. Collaborated with teams to enhance brand presence and engagement through digital channels.

Digital Marketing Content Creation Campaign Management Analytics Social Media Strategy SEO Team Collaboration Reporting

Junior Web Designer

Carrefour

Dec 2009 - Nov 2010 (11 months)

Assisted in web design projects, focusing on user interface and experience. Collaborated with marketing teams to create engaging online content and improve website functionality.