Kathleen Ginsberg
@kathleenginsberg
I build regulated healthcare brands, design systems, and digital experiences.
What I'm looking for
I've led digital and print design at Deerfield Group since 2018, creating web, email, landing pages, banners, branded collateral, and regulated pharmaceutical materials from kickoff through final delivery.
I developed PTC Cares' brand identity, design system, style guide, and visual identity from the ground up. I also created Deerfield's website style guide template and build Figma component libraries that keep design and development work consistent and efficient.
Before Deerfield, I was the sole designer for Abrams Retail Strategies, translating luxury retail property information into presentations, brochures, campaigns, and print-ready assets for clients including The RealReal, Crocs, Zadig & Voltaire, Alice + Olivia, rag & bone, and Johnny Was.
My background also includes digital media campaign execution at Spark Foundry and healthcare design and MLR workflow coordination for Endo Pharmaceuticals. I bring a practical understanding of brand consistency, production accuracy, and fast-moving regulatory timelines.
Experience
Work history, roles, and key accomplishments
Senior Art Director & Senior Designer
Deerfield Group
Apr 2018 - Present (8 years 5 months)
Leading design across digital and print from kickoff through final delivery, including web, email, landing pages, banners and branded collateral. Developed brand identity and design systems, built Figma component libraries, and oversaw freelance designers to maintain creative quality and brand consistency.
Education
Degrees, certifications, and relevant coursework
Zero To Mastery Academy
Complete Web & Mobile Designer: UI/UX, Figma Course, Web and Mobile Design
Completed a comprehensive web and mobile design course covering UI/UX fundamentals, responsive design, Figma, and design systems.
La Salle University
Bachelor of Arts, Digital Art & Multimedia Design
Activities and societies: Member and New Member Educator, Alpha Sigma Tau
Earned a Bachelor of Arts in Digital Art & Multimedia Design.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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