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Kathleen GinsbergKG
Open to opportunities

Kathleen Ginsberg

@kathleenginsberg

I build regulated healthcare brands, design systems, and digital experiences.

United States
Message

What I'm looking for

I'm looking to lead brand identity, design systems, and digital experiences while partnering with UX, copy, and development teams to deliver cohesive work from concept through production.

I've led digital and print design at Deerfield Group since 2018, creating web, email, landing pages, banners, branded collateral, and regulated pharmaceutical materials from kickoff through final delivery.

I developed PTC Cares' brand identity, design system, style guide, and visual identity from the ground up. I also created Deerfield's website style guide template and build Figma component libraries that keep design and development work consistent and efficient.

Before Deerfield, I was the sole designer for Abrams Retail Strategies, translating luxury retail property information into presentations, brochures, campaigns, and print-ready assets for clients including The RealReal, Crocs, Zadig & Voltaire, Alice + Olivia, rag & bone, and Johnny Was.

My background also includes digital media campaign execution at Spark Foundry and healthcare design and MLR workflow coordination for Endo Pharmaceuticals. I bring a practical understanding of brand consistency, production accuracy, and fast-moving regulatory timelines.

Experience

Work history, roles, and key accomplishments

DG
Current

Senior Art Director & Senior Designer

Deerfield Group

Apr 2018 - Present (8 years 5 months)

Leading design across digital and print from kickoff through final delivery, including web, email, landing pages, banners and branded collateral. Developed brand identity and design systems, built Figma component libraries, and oversaw freelance designers to maintain creative quality and brand consistency.

Education

Degrees, certifications, and relevant coursework

ZA

Zero To Mastery Academy

Complete Web & Mobile Designer: UI/UX, Figma Course, Web and Mobile Design

Completed a comprehensive web and mobile design course covering UI/UX fundamentals, responsive design, Figma, and design systems.

La Salle University logoLU

La Salle University

Bachelor of Arts, Digital Art & Multimedia Design

Activities and societies: Member and New Member Educator, Alpha Sigma Tau

Earned a Bachelor of Arts in Digital Art & Multimedia Design.

Tech stack

Software and tools used professionally

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