Abby Brocato

Leading a design team to support the growth and brand development for a national network of retail healthcare offices.

Conceptualized and executed a variety of digital and print marketing projects including brand identity, editorial layouts, website design, style guides, environmental design, wayfinding, proposals, book design, vehicle wraps, billboards, media kits, catalogs, brochures, posters, and packaging. Clients include Publix Supermarkets, Hard Rock International, Dannon, Orlando Magazine, Tupperware, Full

Interpreted seven offices' corporate client event needs from concept and design to print and production within the in-house print shop.

Strengthened the business development and sales teams by providing multi-platform, scalable tools including email marketing, presentations, webinars, B2B advertisements, infographics, and event signage.

Designed multiple promotions, special feature sections, blog posts, and display advertising for the company's website.

Collaborated with the creative team to create tradeshow graphics, retail displays, and mechanicals for new pharmaceutical products and campaigns being introduced into the market.

Introduced and implemented a new asset management database for archiving all of the department's design projects.

Oversaw all aspects of creative projects from concept to completion, performed press checks, communicated with vendors, and mentored junior team members.

Strategically designed brand identities and marketing collateral that increased target demographic engagement and generated qualified leads.

Earned an Associate of Occupational Studies in Graphic Design.

Earned a Bachelor of Arts in Sociology with a minor in Art.