Open to opportunities

Laura Heathcock

@lheathcock

Message

Art director and Designer delivering strategic, user-centered brand experiences.

United States

Message

What I'm looking for

I seek a role where I lead creative strategy and cross-functional teams to deliver measurable brand and UX outcomes, with opportunities for growth and collaboration.

I am an art director and designer who blends bold, whip-smart creative thinking with UX-centered problem solving to build cohesive brand experiences across print, digital, and environmental channels.

I have led creative teams and owned end-to-end projects at agencies and enterprise brands, improving engagement metrics for email campaigns, redesigning large websites, and refreshing agency and corporate branding. My experience spans site design, UX/UI, marketing communications, environmental displays, and cross-channel creative strategy.

I prioritize clear brand standards, collaboration with cross-functional partners, and measurable creative outcomes, and I bring strong attention to detail, team leadership, and a track record of awards and recognitions that support business and user goals.

Experience

Work history, roles, and key accomplishments

Current

Art Director

Current

Gragg Advertising

Nov 2024 - Present (10 months)

Conceptualized and developed creative strategy for email and multi-channel campaigns, improving click rates and user engagement while strengthening client relationships; led designers to ensure on-brand outputs across print, web, social, OOH and email.

Art Direction Email Design Creative Strategy Team Leadership Print Design UX collaboration Figma

Designer II, Small Ag

John Deere

Jan 2024 - Nov 2024 (10 months)

Collaborated with writers and leads to produce marketing-led digital, print and video advertising; designed publications, brochures and prototypes for JohnDeere.com while maintaining brand standards across global channels.

Graphic Design Figma Digital Advertising Image Editing Design Prototyping

Art Director

Stephens & Associates

Aug 2022 - Nov 2023 (1 year 3 months)

Led creative production for print, digital and environmental design across health and pharma clients; refreshed agency branding and produced site, UX/UI, event and interactive campaign work.

Art Direction Branding UX UI Design Environmental Design Email Marketing Campaign Development

UX Designer

H&R Block

May 2019 - Dec 2020 (1 year 7 months)

Designed digital and in-store experiences from concept to execution, redesigned the MyBlock client portal including an Appointment Guide and Drop Off experience, and improved login and security flows to enhance user journey.

UX Design User Research Interaction Design Wireframing Prototyping MyBlock Portal Usability Testing

Senior Graphic Designer

H&R Block

Nov 2013 - May 2019 (5 years 6 months)

Spearheaded concept and design for retail merchandising, window displays, OOH campaigns and national print templates, delivering cost savings and managing international retail marketing assets and corporate branding.

Print Design Environmental Design Retail Merchandising Branding Templates Project Management

Art Director

Rhythm Engineering

Mar 2012 - Apr 2013 (1 year 1 month)

Directed branding and creative strategy, led a team of six to redesign RhythmTraffic.com and a 100+ page brochure, and executed a comprehensive brand update across printed and digital materials.

Brand Strategy Art Direction Team Leadership Print Production Project Coordination

Education

Degrees, certifications, and relevant coursework

Stephens College

Bachelor of Science, Marketing: Public Relations & Advertising

2001 - 2005

Activities and societies: User Interface Design coursework; internships including Take-Two, CosmoGirl Magazine, Lee Jeans, and True/False Film Festival.

Bachelor of Science in Marketing with a focus on Public Relations & Advertising completed in May 2005.