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LH@lheathcock
Art director and Designer delivering strategic, user-centered brand experiences.
United StatesI am an art director and designer who blends bold, whip-smart creative thinking with UX-centered problem solving to build cohesive brand experiences across print, digital, and environmental channels.
I have led creative teams and owned end-to-end projects at agencies and enterprise brands, improving engagement metrics for email campaigns, redesigning large websites, and refreshing agency and corporate branding. My experience spans site design, UX/UI, marketing communications, environmental displays, and cross-channel creative strategy.
I prioritize clear brand standards, collaboration with cross-functional partners, and measurable creative outcomes, and I bring strong attention to detail, team leadership, and a track record of awards and recognitions that support business and user goals.
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Work history, roles, and key accomplishments
Gragg Advertising
Nov 2024 - Present (1 year)
Conceptualized and developed creative strategy for email and multi-channel campaigns, improving click rates and user engagement while strengthening client relationships; led designers to ensure on-brand outputs across print, web, social, OOH and email.
Collaborated with writers and leads to produce marketing-led digital, print and video advertising; designed publications, brochures and prototypes for JohnDeere.com while maintaining brand standards across global channels.
Stephens & Associates
Aug 2022 - Nov 2023 (1 year 3 months)
Led creative production for print, digital and environmental design across health and pharma clients; refreshed agency branding and produced site, UX/UI, event and interactive campaign work.
HBH&R Block
May 2019 - Dec 2020 (1 year 7 months)
Designed digital and in-store experiences from concept to execution, redesigned the MyBlock client portal including an Appointment Guide and Drop Off experience, and improved login and security flows to enhance user journey.
HBH&R Block
Nov 2013 - May 2019 (5 years 6 months)
Spearheaded concept and design for retail merchandising, window displays, OOH campaigns and national print templates, delivering cost savings and managing international retail marketing assets and corporate branding.
Rhythm Engineering
Mar 2012 - Apr 2013 (1 year 1 month)
Directed branding and creative strategy, led a team of six to redesign RhythmTraffic.com and a 100+ page brochure, and executed a comprehensive brand update across printed and digital materials.
Degrees, certifications, and relevant coursework
SCBachelor of Science, Marketing: Public Relations & Advertising
2001 - 2005
Activities and societies: User Interface Design coursework; internships including Take-Two, CosmoGirl Magazine, Lee Jeans, and True/False Film Festival.
Bachelor of Science in Marketing with a focus on Public Relations & Advertising completed in May 2005.
United StatesYou can contact Laura and 90k+ other talented remote workers on Himalayas.
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