At CDK Global, I led creative and art direction for B2B initiatives, including the Fortellis brand refresh and 2025 Brand Guidelines. I developed a visual system and digital assets the team now designs against daily.
I also owned creative and event branding for CDK Truck Connect, bringing cohesive communication to on-site and external marketing assets. For campaigns, I developed concepts and scalable visual systems, and used data-driven design iterations and A/B-tested email designs to increase B2B campaign conversion by 35% in Q3 2025.
Earlier, at American Hotel Register Company, I led a two-person design team with $50K budget authority and personally executed 300+ concept translations. Across my work, I’ve developed brand identities and integrated campaigns for digital, print, experiential and environmental channels, and mentored designers.
