Open to opportunities

Kate Guess

@kateguess

Message

I build product narratives and PLG launch GTM for creator and community platforms.

United States

Message

What I'm looking for

I’m looking for a team where I can own narrative and build GTM from the ground up—clean briefs, sharp messaging, and PLG/lifecycle rigor. I want cross-functional partners who value economy over jargon and want launches that feel story-driven.

I’m a product marketer with a copywriter’s ear and an operator’s discipline, building GTM for creator and community platforms for a decade-plus (Discord, Microsoft Game Stack, Unity). I write the positioning, then build the cadence, briefs, and cross-functional muscle to ship it.

Most recently, I built Discord’s product marketing function from scratch—no inherited playbook—so I could own narrative, positioning, and launch for five concurrent product GTMs across consumer, community, and creator surfaces. I developed ICP frameworks, segmentation research, messaging architecture, launch playbooks, and campaign infrastructure, and led content strategy and IA for the Communities Hub redesign. I’ve also built Discord’s first evidence library (case studies, outcome-based proof points, and co-marketing assets) and partnered with Product and engineering to turn roadmap improvements into story-driven launch moments.

Previously, I led narrative strategy and content development as a six-month fractional Product Marketing Lead at MITRE Engenuity, translating dense technical methodology into narratives technical and executive audiences could use—driving media partnerships and earned coverage growth. Earlier at Unity and Microsoft (Game Stack, Azure PlayFab, Azure Gaming), I owned market entry, positioning, and commercial launches, producing executive content and multi-channel GTM campaigns that increased adoption, engagement, and developer acquisition. I started in advertising, which is why I’m energized by ambiguity and allergic to bloated decks—fluent in PLG and lifecycle, and focused on economy over jargon.

Experience

Work history, roles, and key accomplishments

Current

Staff Product Marketing Manager

Current

Discord

Jul 2025 - Present (1 year)

Built Discord’s product marketing function from scratch across consumer community, creator, and developer surfaces, owning narrative, positioning, and launches for five concurrent product GTMs. Led Communities Hub redesign GTM and partnered with product and engineering on activation flows and upgrade moments, including creating Discord’s first evidence library.

Launch Playbooks Campaign Infrastructure Content Strategy Information Architecture Activation Flows Evidence Libraries Case Studies Co Marketing

Product Marketing Lead (Fractional)

MITRE Engenuity, Center for Threat-Informed Defense

Mar 2024 - Sep 2024 (6 months)

Provided six-month fractional engagement leading narrative strategy and content development for a technical research organization. Built a year-long content and communications roadmap and led cross-functional teams producing white papers, case studies, and webinars.

Narrative Strategy Content Development Content and Communications Roadmap Case Studies Webinars Briefs Media Partnerships Earned Media

Senior Product Marketing Manager

Unity

Jan 2022 - Jan 2024 (2 years)

Owned market entry, positioning, and commercial launch for technical platform products, translating complex capabilities into buyer-ready narratives. Developed and executed multi-channel GTM campaigns and led production of executive content including keynotes, demos, and immersive event experiences.

Market Entry Positioning Commercial Launch GTM Strategy Keynote Démos Event Experience Design Technical Documentation Audience Engagement

Product Marketing Manager

Microsoft (Game Stack, Azure PlayFab, Azure Gaming)

Jan 2019 - Jan 2022 (3 years)

Defined, built, and evolved Game Stack, Azure PlayFab, and Azure Gaming brands, leading positioning and social strategies. Conceptualized and directed Game Stack Live and developed global communication strategies, including an episodic web series to support developer engagement and adoption.

Brand Strategy Positioning Social Strategy Content Production Live Events Community Engagement Game Stack Live Global Communications Storytelling Web Series Audience Research

Senior Copywriter

Wunderman Thompson / VML

Jan 2015 - Jan 2019 (4 years)

Led disruptive B2C creative for the gaming industry across digital, social, and traditional platforms. Partnered with Fortune 100 clients to craft brand narratives and collaborate with analytics teams to grow audience engagement and expand reach.