Mitchell Rohrer
@mitchellrohrer
I build gaming and entertainment fandoms through integrated marketing, content programming, and product launches.
United StatesWhat I'm looking for
I've built fandoms for millions of users across gaming and entertainment at Twitch, Meta, Microsoft Xbox, and X Games. My work spans integrated marketing, content programming, product launches, audience development, and GTM planning.
At Twitch, I curated and planned global front-page sales opportunities generating millions in daily revenue, programmed multi-million-dollar partnerships with organizations including Nintendo, Sony, Microsoft, NASA, and Thursday Night Football, and created promotion plans for major creators. I also led front-page DEI programming around heritage and awareness months.
At Meta and Xbox, I curated storefront experiences and supported launches including Meta Quest 3 and 3S, Batman: Arkham Shadow, and Assassin’s Creed Nexus, while optimizing Xbox Game Pass recommendations across more than 500 game titles. I also create content on Twitch, deliver brand sponsorships, and have raised more than $3,000 for animal and humanitarian charities.
Experience
Work history, roles, and key accomplishments
- Marketing consulting for indie video game titles
- Influencer marketing research and outreach
- Store front optimization on platforms like Steam and KeyMailer
- Execute sponsorships with brands such as Fortnite / Epic Games, Roblox, Riot Games, and Meta Quest.
- Raised over $3000 for charities Best Friend's Animal Society and PCRF
- Live streaming twice a week, every week for 4 years straight handling all the technical setup for OBS, MixItUp, VTube Studio, VBridger, and community management that comes with being an online personality.
- Campaign management for XBOX Game Pass on console and PC, focused on the game recommendation optimization to serve top titles to all user profiles .
- Management included coordinating needs between IP owners, creative team asset creation needs, engineering requests, and post-project data reporting.
- Overhauled Personalizer AI recommendations on all XBOX platforms, scouring metadata from over 5
- Curator of Games, Entertainment, and App shelves for the Meta Quest web, mobile, and VR storefronts.
- Product launches include Meta Quest 3 and 3S launches, Influencer collections, Best of Quest, Women’s History month
- Major title launches such Batman: Arkham Shadow, Assassin’s Creed Nexus, Beat Saber, PowerWash Sim, and Among Us VR.
- Operational and Marketing support on X Games Ventura 2023
- Planning and execution of X Game's digital shows on YouTube, Twitch, and Caffeine.
- Content curation and planning for Twitch’s biggest Sales opportunities, the front page carousel and front page shelves, worldwide and garnering millions in revenue daily.
- Program multi-million dollar deals for Twitch from organizations such as Thursday Night Football, March Madness, NASA, Nintendo, Sony, Microsoft, and hundreds more daily.
- Created promotion plans for Twitch’s biggest creat
Education
Degrees, certifications, and relevant coursework
California State University, Chico
Digital Marketing for Executives
Issued Jul 2021
Udemy
Microsoft Excel - From Beginner to Expert in 6 Hours
Issued Nov 2017
The University of Toledo
Bachelor of Arts (B.A.), Communication and Media Studies
2010 - 2013
Helped with Lambda Pi Eta and Banned Book events
Wrote for school paper, Independent Collegian
Created and maintained many personal websites for professors
Monroe County Community College
2012 - 2012
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Social media
Job categories
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