At NoBroker, I lead a 22-person Insights, Analytics and MIS organisation and partner directly with VP and CEO leadership on funnel, revenue, pricing, and competitive strategy. I own buyer campaigns end to end, from intent cohorting and property matching through channel selection and conversion monitoring.
I’ve led statistical studies, logistic-regression conversion analysis, and funnel diagnostics that redirected engineering and budget decisions. My work has included a pricing and matching engine, a cross-channel notification audit, and an LLM-based call-audit system that replaced manual QA at scale.
Previously at Swiggy, I drove conversion planning, customer-facing campaigns, affordability GTM, and discounting efficiency across hundreds of cities. I also led strategic initiatives at Abbott India, including a divisional split, distributor loyalty programme, and GST-transition reimbursement work.
