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Kartik Makhija

@kartikmakhija

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Digital marketing consultant driving ROI with Google Ads, social ads, and affiliate growth.

India

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What I'm looking for

I’m looking for a performance-focused team where I can own Google and social campaigns, optimize for ROI, and blend creative with data. I want to drive conversion growth and improve visibility across platforms.

I’m a results-driven Digital Marketing Consultant and affiliate marketing professional with a strong focus on performance, creative execution, and measurable ROI. I specialize in building and optimizing Google and social ad campaigns to increase conversions and revenue.

Since Jan 2024, I’ve developed and executed Google and social ad campaigns that increase conversions by 30%. I also monitor and analyze campaign performance to optimize ad spend, improve ROI, and refine audience targeting through search and social strategy combinations.

Previously at CouponzGuru.com, I worked as a Google Ads Manager and Social Media Manager—driving targeted traffic and achieving 30% increases in conversions and sales, while boosting brand awareness and engagement by 43%. I led ROI analysis using CPA, CPS, CPL, and other affiliate campaign metrics to maximize revenue.

Earlier in International Affiliate Operations, I managed affiliate networks and CRM tools like Rakuten, Impact, and ShareASal, improved SEO and site traffic by updating content in WordPress, and used data to create Excel reports and implement process improvements. I’m now excited to leverage these strengths with high-performing marketing teams to deliver sustained growth.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Consultant

Current

Freelance

Jan 2024 - Present (2 years 4 months)

Developed and executed Google and social ad campaigns, increasing conversions by 30%. Created cross-platform creatives and managed content strategy across Instagram, Facebook, X, and Discord while optimizing ROI through ongoing performance analysis.

Google Ads Conversion Rate Optimization Content Strategy Midjourney ElevenLabs ChatGpt

Google Ads Manager

CouponzGuru.com

Sep 2022 - Dec 2023 (1 year 3 months)

Led Google Ads campaign development to drive targeted traffic and increase conversions and sales by 30%. Performed ROI analysis (CPA, CPS, CPL) and optimized ad spend while expanding client and affiliate opportunities by 20%.

Google Ads Conversion Optimization CPA CPS CPL Analysis Affiliate Marketing Excel reporting Revenue Analysis Client Outreach

Social Media Manager

CouponzGuru.com

May 2022 - Sep 2022 (4 months)

Designed and implemented social media strategies that increased brand awareness and engagement by 43%. Produced digital content for Instagram, Facebook, and Twitter, coordinated with designers for promotional assets, and supported growth via trend and influencer/blogger outreach.

Social Media Strategy Instagram Marketing Facebook Marketing Content Creation Brand Awareness Trend Research Blogger Outreach

International Affiliate Operations

CouponzGuru.com

Sep 2020 - May 2022 (1 year 8 months)

Managed affiliate networks and CRM relationships (Rakuten, Impact, ShareASale) and optimized affiliate campaigns across India, USA, and UAE. Improved SEO and site traffic by updating written website content in WordPress and increased conversions and rankings by 20%.

Affiliate CRM (Rakuten Impact ShareASale)WordPress SEO Optimization Email Marketing Excel reporting Conversion Optimization

Content Writer

Freelancer

Dec 2019 - Jul 2020 (7 months)

Produced high-quality blog posts, articles, and website copy for multiple clients, using research to deliver informative and engaging content. Managed deadlines and maintained client communication to ensure satisfaction.

Content Writing SEO Copywriting Research Blog Writing Editorial Writing Client Communication