Kartikey nigam
@kartikeynigam
I build measurable paid-media growth engines that improve ROAS and CAC.
IndiaWhat I'm looking for
I lead performance marketing at Doors Studio, managing ₹3–4Cr in monthly Google Ads and Meta investment across healthcare, D2C, education, real estate, and BFSI. I own strategy, P&L, tracking, forecasting, BI reporting, and client growth roadmaps end to end.
I've improved Google ROAS from 0.7 to 1.8, lifted CVR from 0.8% to 1.5%, and reduced CAC by 20–30% through measurement engineering, experimentation, and conversion-focused media optimisation. I build server-side tracking and CRM-to-offline-conversion pipelines, use Power BI and statistical analysis for planning, and lead teams and executive business reviews.
Experience
Work history, roles, and key accomplishments
Lead – Performance Marketing
Doors Studio
Jul 2026 - Present (2 months)
Head performance marketing, managing ₹3–4Cr monthly media investment across Google Ads and Meta for enterprise healthcare, D2C, and lead-gen clients. Own strategy, tracking architecture, BI reporting, and client P&L end to end.
Education
Degrees, certifications, and relevant coursework
Krishna Institute of Technology
Bachelor of Technology, Electronics & Communication Engineering
Bachelor of Technology in Electronics & Communication Engineering from Krishna Institute of Technology, Kanpur, Uttar Pradesh.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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