Open to opportunities

Karla Carvajal

@karlacarvajal1

Especialista en marketing de marca y brand partnerships, coordino eventos y activaciones para impulsar crecimiento y KPIs.

Mexico

Message

What I'm looking for

Busco liderar estrategias de brand partnerships, trade marketing y experiencias que fortalezcan la relación con clientes y partners, gestionando eventos y presupuestos con foco en KPIs y resultados medibles.

Soy una especialista en Marketing, Brand Experience y Relaciones con Marcas con más de 8 años de experiencia desarrollando alianzas estratégicas, lanzamientos de producto, eventos de alto impacto y activaciones para la industria de la belleza premium.

He trabajado con marcas nacionales e internacionales como Davines, Revlon, Nashi y Nioxin, coordinando proyectos transversales con Marketing, Comercial, Operaciones y proveedores externos para asegurar una ejecución enfocada en posicionamiento de marca, experiencia del cliente y objetivos comerciales.

Actualmente en Davines Group coordino lanzamientos y activaciones para el mercado mexicano, gestionando presupuestos, proveedores, logística y seguimiento post-evento, e implementando y controlando promociones comerciales . Antes, como Marketing Manager en REDIMAGE PROFESSIONAL PRODUCTS, lideré la estrategia de marketing y KPIs para 8 marcas, produje contenido digital y audiovisual, y coordiné eventos; destaco REDPOINT 2019, un evento educativo de 3 días para más de 150 estilistas, 8 marcas y 7 artistas, donde fui responsable de logística, experiencia de marca, coordinación de proveedores y producción de contenido.

Experience

Work history, roles, and key accomplishments

Current

Sales Manager

Current

Davines cdmx

Feb 2026 - Present (5 months)

Lead and coach the sales team to achieve commercial objectives and business growth.
Develop and execute sales strategies to increase revenue and market presence.
Build and maintain strong relationships with key accounts and salon partners.
Conduct client visits, business reviews and commercial negotiations.
Manage inventory, order processing and invoicing to ensure operational efficiency.

Sales Strategy Marketing Strategy Marketing Campaigns Sales Management team development

Commercial Planning & Events Specialist

Davines Group

May 2025 - Oct 2026 (1 year 5 months)

Coordinated product launches and brand activations for the Mexican market, including educational trainings and client/stylist experiences. Managed project execution across budgets, vendors, logistics, roomings, and post-event follow-up, and controlled commercial promotions in ERP X3.

Marketing Manager

Redimage Professional Products

Jan 2018 - Jan 2025 (7 years)

Owned marketing strategy and KPI tracking for 8 professional beauty brands, developing branding, sell-out, and commercial activation campaigns. Planned and coordinated national events and brand experiences for professional stylists, including vendor/artist negotiation and digital/audio-visual content production.

Brand Management Campaign Management Trade Marketing Brand Activation KPI Tracking Event Management Negotiation Vendor Management Content Creation Digital Content Production Audiovisual production Project Management

Office Manager

Bureau Veritas

Jan 2016 - Jan 2018 (2 years)

Handled client support for national and international customers, including quotation preparation and administrative assistance. Coordinated back-office activities and followed quality process requirements.

client support Quotations Administrative Support Back Office Quality Process Follow Up