Open to opportunities

Mony Mijares

@monymijares

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Marketing professional with 8+ years driving trade marketing, CX, and campaign execution.

Mexico

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What I'm looking for

I seek a marketing role where I can lead trade and retail campaigns, optimize processes, collaborate cross-functionally, and drive measurable growth in customer engagement and sales.

I am a results-driven marketing professional with over eight years of experience in trade marketing, customer experience, and campaign coordination across consumer goods and retail. I have led campaign and activation planning, managed vendor relationships, and maintained CRM and promotional data to support sales pipeline visibility and marketing performance.

I excel at cross-functional collaboration, process optimization, and reporting—using tools like Excel, Power BI, Monday.com, and Asana—to deliver measurable improvements in campaign execution and operational efficiency. My background includes leadership roles managing large teams, training promoters, and supporting social media content and agency collaboration to ensure brand consistency and strong customer engagement.

Experience

Work history, roles, and key accomplishments

Trade Marketing Sr. Specialist

Hershey's México

Jan 2021 - Feb 2025 (4 years 1 month)

Coordinated marketing campaigns and product activations across retail and digital channels, managed CRM promotional data and vendor relations, and prepared KPI-driven reports to support sales and improve campaign execution.

Trade Marketing Campaign Management CRM Vendor Management KPIs Promotion Cross Functional Collaboration

Operations Coordinator

Tekiti

Aug 2020 - Dec 2020 (4 months)

Managed operational processes and purchase orders for B2B clients, maintained lead-tracking workflows and customer data, and streamlined internal processes to reduce delays by 15%.

Operations Management Process Optimization CRM Reporting

Retail Guest Experience Manager

Walt Disney World

Apr 2019 - Apr 2020 (1 year)

Managed a team of 65 cast members to deliver excellent customer experience and operational efficiency, implemented performance initiatives and used KPI analysis to drive improvements.

Team Management Customer Experience KPIs Staff Training Performance Management Retail Operations

Merchandise Area Coordinator

Walt Disney World

May 2017 - Apr 2018 (11 months)

Coordinated a team of 20 to align sales and operations with company objectives, supported campaign execution and applied continuous improvement based on performance data.

Merchandising Team Coordination And Performance Data Continuous Improvement Retail Sales Inventory Coordination

Administrative Coordinator

Dog Appetit

Mar 2016 - Apr 2017 (1 year 1 month)

Managed customer service, inventory, and administrative operations and coordinated vendor communications while preparing weekly sales and marketing reports.

Customer Service Inventory Management Administrative Operations Reporting Sales Support CRM