Open to opportunities

Jimena González

@jimenagonzlez

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Marketing graduate focused on beauty, fashion, and luxury brand communications.

Mexico

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What I'm looking for

I seek roles in beauty, fashion, or luxury brands focusing on PR, social media, and events where I can drive engagement, grow brand visibility, and advance my expertise in brand management.

I am a marketing graduate with international experience in PR, social media management, and event coordination, passionate about the beauty, fashion, and luxury industries. I have led digital rebranding efforts, coordinated high-profile events like Volvo Fashion Week Mexico, and supported PR campaigns that increased audience reach and sales.

My background includes an academic exchange in Seoul, guest media appearances, and certifications from LVMH and Bocconi, reflecting my commitment to industry best practices and multicultural adaptability. I bring strong organization, creativity, and proven results in content creation, influencer relations, and digital monitoring.

Experience

Work history, roles, and key accomplishments

Event Coordinator

Tecnológico de Monterrey

Jan 2022 - Jan 2025 (3 years)

Organized and promoted student-led fashion and cultural events (e.g., Fashion Experience, Trenzatón) in collaboration with brands like Grupo AXO and L’Oréal, driving strong participation and community engagement.

Event Planning Promotion Partnerships Logistics Marketing Communications Community Engagement

Backstage & Talent Coordinator Assistant

Adidas

Jan 2025 - Present (1 year)

Managed talent check-in and access control for high-profile artists and influencers at Adidas Autumn/Winter show during Volvo Fashion Week Mexico, ensuring smooth backstage operations and seamless runway execution.

Event Operations Access Control Stakeholder Management Guest Relations Logistics Multicultural Communication

Rebranding Leader

Kukon Jewelry

Jan 2023 - Present (3 years)

Led digital strategy and rebranding for Kukon Jewelry, achieving a 6% sales increase and improved visibility at points of sale (SAM's Club) while strengthening consumer connection.

Brand Strategy Digital Marketing Sales Growth Retail Visibility Consumer Research Content Creation

Communications & PR Assistant

AMPRE Foundation

Jan 2023 - Present (3 years)

Supported institutional planning and digital campaigns, increasing audience reach by 40% and strengthening organizational visibility through targeted communications and media monitoring.

PR Content Creation Audience Growth Social Media Management Communications Strategy

Education

Degrees, certifications, and relevant coursework

Tecnológico de Monterrey (Campus CCM)

Bachelor's Degree, Marketing

2021 - 2025

Activities and societies: Organized and promoted student-led fashion and cultural events; Event Coordinator (2022–2025); Communications & PR projects; collaboration with brands such as Grupo AXO and L’Oréal.

Bachelor's degree in Marketing with coursework and projects focused on fashion, beauty, and event coordination, including leadership roles in student events and brand collaborations.

Hankuk University of Foreign Studies

Exchange Program, Communication / Global Business

2024 - 2024

Activities and societies: Courses in Communication, Journalism, and Global Business; guest speaker on KBS Radio about fashion, beauty and pop culture.

Exchange program focused on Communication, Journalism, and Global Business with participation in cultural outreach including a guest speaker appearance on KBS Radio about fashion and beauty.