Rebeca Salinas

Executed integrated marketing campaigns by coordinating communication materials across digital channels, promotional assets, and website content. Implemented and managed marketing assets including videos, presentations, brochures, landing pages, and email campaigns, overseeing the content calendar and ensuring brand consistency.

Developed educational content and learning experiences for the Independent Sales Force, including events, materials, virtual conferences, workshops, videos, and learning programs. Led planning and execution of national educational events and training programs, coordinating cross-functional teams, vendors, and logistics.

Managed the company's social media channels and website, creating strategic content to strengthen brand awareness and increase visibility among clients, prospects, and strategic partners. Planned and executed corporate events and promotional campaigns, managed CRM initiatives, and ensured consistent corporate branding.

Coordinated marketing initiatives including social media management, packaging redesign, trademark definition, and product relaunches. Developed go-to-market strategies, coordinated with suppliers, and led product launch execution with regional customers.

Completed a Diploma in Introduction to Business Management from January to June 2025.

Earned a Bachelor's degree in Marketing from ITESM Campus Monterrey from 2019 to 2023.

Participated in the Business & Marketing Program from August to December 2022.

Completed a semester abroad from July to December 2018.