Looking for a job

Marcela Herrera Lombard

@marcelaherreralombar

I build marketing campaigns, influencer initiatives, and creative communications across beauty, entertainment, and media.

Mexico

Message

What I'm looking for

I'm looking to grow in communication, public relations, entertainment, and marketing, combining my industry experience and university training to create impactful, creative work.

I've supported 360° marketing strategy execution at Guerlain (LVMH), working with regional Brand Managers on product launches, forecasts, launch support, influencer campaigns, events, budgets, invoices, and bilingual regional newsletters.

At Henkel, I helped implement media plans across Mexico, LATAM, and Central America for Beauty and Laundry & Home Care, analyzing campaign performance and supporting agency coordination. I've also gained hands-on experience with Meta Ads and Google Ads while monitoring influencer content and results.

Alongside marketing, I serve as Associate Director at Lights On Studio, guiding vocal technique and interpretation for theater workshops and supporting professional productions. My background also includes stage management, customer service, acting, and voice acting, bringing creativity, leadership, and clear communication to my work.

Experience

Work history, roles, and key accomplishments

Marketing Trainee

Guerlain

Jan 2025 - Dec 2026 (1 year 11 months)

Supported end-to-end execution of 360° marketing strategies, contributed to product launch forecasts, and coordinated influencer marketing activities. Managed event planning, budget tracking, and a biweekly newsletter.

Marketing Strategy Influencer Marketing Event Planning Budgeting Microsoft Office Canva