Lourdes Carrasco Ortiz
@lourdescarrascoortiz
Profesional de marketing que impulsa crecimiento de marcas con estrategias medibles.
MexicoWhat I'm looking for
Soy una profesional de marketing con amplia trayectoria en mercadotecnia, comunicación y publicidad, enfocada en fortalecer la presencia de marcas en el mercado.
He desarrollado e implementado planes integrales que incrementaron la captación de clientes y la visibilidad de productos, logrando impulsar la transaccionalidad de tarjetas un 15% por encima del objetivo. Coordino equipos multifuncionales y agencias, gestiono presupuestos y elaboro reportes para optimizar campañas mediante social listening y análisis de resultados. También he diseñado y mantenido el brandbook para asegurar consistencia y supervisado el control legal y documental de activos de marca.
Me manejo con herramientas como HubSpot, Doppler, Adobe Photoshop/Illustrator y PeopleSoft, y cuento con certificaciones en liderazgo, marketing digital e inbound. Busco oportunidades donde aplicar mi enfoque orientado a resultados y creatividad para innovar estrategias que conecten con audiencias.
Experience
Work history, roles, and key accomplishments
Gerente de Mercadotecnia
Up Sí Vale
Sep 2019 - Mar 2025 (5 years 6 months)
Led marketing, communication and advertising strategies for Up Sí Vale, implementing campaigns that increased card transactional volume 15% above target and strengthened brand recognition.
Subgerente de Mercadotecnia
Up Sí Vale
Jun 2016 - Sep 2019 (3 years 3 months)
Coordinated digital and social media campaigns, managed agencies and budgets, and developed activations and materials to support product launches and internal events.
AMSpecialist Marketing Planner
Avon Cosmetics México
Jun 2014 - Apr 2016 (1 year 10 months)
Planned incentive and sales marketing programs for Avon Cosmetics México to support promotional activities and improve sales-driven campaigns.
Marketing Intern
VenCom & Global
Mar 2012 - Jul 2012 (4 months)
Supported marketing activities and campaign execution, contributing to content development and administrative coordination during the internship.
Marketing Intern
Bausch & Lomb
Jun 2010 - Aug 2010 (2 months)
Assisted the marketing team with campaign materials and market research to support product promotion and promotional collateral.
Marketing Intern
Universidad Intercontinental
Aug 2008 - Jun 2009 (10 months)
Completed internship supporting university marketing initiatives, producing promotional materials and coordinating campus events.
Education
Degrees, certifications, and relevant coursework
SUSan Diego State University
Digital Marketing Diploma, Digital Marketing
2019 - 2020
Completed a Digital Marketing diploma at San Diego State University in 2019–2020.
Universidad Intercontinental
Bachelor's Degree in Marketing, Marketing
2007 - 2011
Graduated (Titulada) with a Licenciatura en Mercadotecnia from Universidad Intercontinental, August 2007–May 2011.
Tech stack
Software and tools used professionally
Availability
Location
MexicoAuthorized to work in
Job categories
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