At Affinitiv Advertising, I manage automotive dealership clients and provide monthly performance reviews with recommendations to improve lead generation, showroom traffic, and sales performance.
I oversee digital campaigns, including social media and Performance Max, and coordinate advertising for dealership sales goals, events, and seasonal promotions. I also monitor budgets and review competitor activity to inform campaign recommendations.
I coordinate integrated campaigns with internal teams and manage direct mail, email, television, and radio advertising. I also maintain manufacturer co-op advertising documentation and ensure compliance with program requirements.
Previously, at Zimmerman Advertising, I coordinated promotional campaigns for Planet Fitness locations. At Broward County Bar Association, I managed social media content, website updates, and member newsletters.
