Affinitiv

Affinitiv is a prominent provider of data-driven marketing and software solutions tailored specifically for the automotive industry. With a history of over two decades, the company has established itself as a key partner for automotive manufacturers (OEMs), dealer groups, and individual dealerships. Affinitiv's core mission is to drive the next-generation customer experience by collaborating with OEMs and retailers to accelerate performance and foster loyalty. The company's vision centers on creating lifelong customers through reimagined experiences. Affinitiv powers over 5,500 dealerships across the United States and maintains partnerships with numerous major automakers.

The company's offerings are built around an innovative Customer Data Platform, which facilitates hyper-targeted, timely, and meaningful communications across every stage of the customer journey. Affinitiv's comprehensive suite of solutions includes tools for sales conversion, service lane experience, and retention marketing, all managed through a unified platform. These solutions encompass AI-powered equity mining, prospect marketing, online service scheduling, digital inspections, and omnichannel lifecycle marketing communications. Affinitiv emphasizes a technology-driven and consultative approach, working closely with dealerships to customize and implement tools that address specific challenges, align with industry trends, and prepare for future developments. The company is committed to leveraging data analytics and technologies like AI and machine learning to continuously improve its products and generate optimal results for its clients, ultimately aiming to enhance customer engagement, retention, and overall business performance for automotive dealerships.