Looking for a job

john mitchell

@johnmitchell

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I drive omnichannel growth through data, CRM, and customer experience strategy.

United States

Message

What I'm looking for

I'm looking to lead integrated, data-driven marketing and customer lifecycle work that connects strategy, technology, and omnichannel execution to measurable revenue, retention, loyalty, and customer engagement outcomes.

I've driven measurable growth for national retail brands including Chevrolet, Lithia Motors, Sears.com, Nike, Clif Bar, CamelBak, and Columbia Sportswear through integrated marketing, CRM, customer lifecycle strategy, and retail activation.

At Irving Park Marketing, I founded and led a strategic marketing consultancy helping B2B and D2C brands improve acquisition, retention, personalization, and engagement. I delivered 6%–12% revenue lift across 350+ automotive retail locations and created WheelBase, a proprietary omnichannel marketing SaaS platform for campaign planning, personalization, media execution, and performance reporting.

At Lithia Motors, I built its first CRM and customer retention strategy across 110 retail locations, increasing customer service visits by an average of 18% over 18 months. I also led brand repositioning, identity refresh work, and a team of 10 designers and 6 account managers.

I've led cross-functional teams, high-value client relationships, budgets, and integrated campaigns across digital, CRM, web, direct marketing, paid media, social, search, CTV, programmatic, and traditional media. My work connects data, technology, and customer experience to retention, loyalty, ROI, and revenue outcomes.

Experience

Work history, roles, and key accomplishments

Current

Founder + Account Director + Chief Strategist

Current

Irving Park Marketing

Jun 2014 - Present (12 years 3 months)

Founded and led a boutique strategic marketing consultancy focused on data-driven omnichannel strategy for B2B and D2C brands, delivering measurable revenue growth and building a proprietary SaaS platform.

Integrated Marketing CRM Omnichannel Strategy Audience Segmentation Personalization Data Analysis SaaS Project Management

Fractional VP Client Success / Operations

Royle Media

Jan 2026 - Jul 2026 (6 months)

Led cross-functional teams to execute omnichannel marketing campaigns and successfully won new business for the agency, expanding services into brand, content, and digital strategy.

Omni Channel Marketing Campaign Management Client Success Team Leadership Digital Strategy Content Strategy Budget Management Freelance Management

Senior Account Director – Digital, Chevy.com, CRM, Catalog

Commonwealth

Nov 2010 - Apr 2014 (3 years 5 months)

Led integrated account leadership for Chevrolet and Travel Michigan, directing cross-functional teams and developing award-winning campaigns that contributed to sales recovery and tourism growth.

Account Leadership Integrated Marketing CRM Digital Strategy Team Leadership Campaign Development Client Relations Sponsorship Management

Marketing Director – Lithia Motors

Lad Advertising / Lithia Motors

Nov 2007 - Oct 2010 (2 years 11 months)

Created and led Lithia's first customer retention and lifecycle marketing program across 110 retail locations, delivering an 18% lift in service visits and leading brand repositioning.

CRM Customer Retention Lifecycle Marketing Brand Strategy Team Leadership Marketing Strategy Retail Marketing

Account Director

Summit Projects

Sep 2002 - Oct 2007 (5 years 1 month)

Managed strategic client relationships for national consumer and outdoor brands, expanding agency value into integrated marketing and customer engagement.

Client Relationships Account Management Integrated Marketing Strategic Growth Email Marketing Loyalty Programs