Laura Moisset
@lauramoisset
Senior partner marketing leader driving EMEA pipeline through ABM, co-marketing, and content.
What I'm looking for
I’m a B2B SaaS partner marketing and demand generation leader with 10+ years of international experience, including 5 years in IT. I specialize in partner marketing, ABM, and content strategy that aligns messaging to regional revenue goals.
At Quantum Corporation, I owned partner-driven demand generation across 7 EMEA markets and managed €60K+ budgets to support pipeline targets. I designed named-account ABM programs (20–30 strategic accounts per cycle) and worked closely with sales to accelerate account growth.
My partner ecosystem work focused on co-marketing with global technology partners, where events and webinars contributed 40% of total lead volume. I also delivered full webinar production—from scripting and editing to subtitles and music—while creating end-to-end campaign content in FR, EN, and ES for sales enablement and launch narratives.
Before that, I founded and led a full-service marketing agency in France & Switzerland, managing freelancers and vendors across 10+ concurrent accounts while taking projects from messaging strategy to final delivery. Today, as an EMEA Marketing Consultant, I advise scale-ups and SMEs on GTM and partner marketing strategy, building multi-channel demand gen and ABM programs that turn collaboration into measurable pipeline.
Experience
Work history, roles, and key accomplishments
Advised EMEA scale-ups and SMEs on GTM and partner marketing strategy, designing multi-channel demand generation, ABM programs, and content plans to support pipeline. Produced B2B content and co-marketing materials in French, English, and Spanish, including messaging frameworks and native landing pages.
EMEA Partner Marketing Manager
Quantum Corporation
Oct 2021 - Nov 2024 (3 years 1 month)
Owned partner-driven demand generation across 7 EMEA markets, managing €60K+ budgets aligned to regional pipeline goals and accelerating named-account ABM for 20–30 strategic accounts per cycle. Led co-marketing with cloud and tech partners (Veeam, Ingram Micro, Arrow, Telefónica), where events and webinars contributed 40% of total lead volume, and improved campaign ROI through sales-aligned conte
B2B Marketing Manager
Trison
Mar 2021 - Oct 2021 (7 months)
Delivered integrated B2B campaigns across digital and print, managing budgets and performance while supporting client and partner objectives for the AV integration market. Produced landing page and website copy, and handled webinar production and editing.
Founder & Marketing Director
MLM Design
Jan 2014 - Mar 2021 (7 years 2 months)
Founded and led a full-service marketing agency, managing freelancers and vendors across 10+ concurrent B2B and B2C accounts. Built messaging and executed content from strategy to delivery—covering articles, websites, launch narratives, CRM workflows, incentive programs, and video—using Salesforce, Marketo, and HubSpot for clients including Sanofi and Virgin Group.
Education
Degrees, certifications, and relevant coursework
École des Gobelins / CNAM Cybion
M.S. / Bac+6, Digital, UX & Gamification
2009 - 2012
Completed an M.S. (Bac+6) program in Digital, UX & Gamification at École des Gobelins / CNAM Cybion (Paris).
Institut Sup. Arts Appliqués
M.A. in Communication, Communication
Earned an M.A. in Communication in Paris.
ESCP Europe
Attended ESCP Europe in Madrid.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
orserie.frJob categories
Skills
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